Chicago 2017: The 2018 Toyota RAV4 'Adventure' is Code for RAV4 'Towing Package'

Matt Posky
by Matt Posky
chicago 2017 the 2018 toyota rav4 8216 adventure is code for rav4 8216 towing

No longer worried about being eaten by wolves, humans have developed a desire to carefully reintroduce a little excitement into their lives now and again. Sometimes, just the illusion of excitement is sufficient.

The compact crossover crowd isn’t exactly a pulse-quickening segment, so the 2018 Toyota RAV4’s Adventure trim, exposed Thursday at the 2017 Chicago Auto Show, didn’t need to do backflips to stand out. The Adventure is essentially an appearance package with some tow prepping performed at the factory. However, Toyota’s current hit-or-miss styling seems to have made its mark on the RAV4, and is further improved by trim-specific upgrades both inside and out.

Mechanical changes are modest. The adventure-enhanced RAV4 increases ride height and upgrades the radiator while adding coolers for both engine oil and transmission fluid. It doesn’t improve the 2.5-liter four-cylinder’s 176 horsepower rating, but it more than doubles the towing capacity of the base model RAV4. All-wheel-drive Adventures can tug 3,500 pounds and front-wheel drive units can pull 2,900 lbs.

Exterior chances are noticeably more abundant, starting with Toyota’s use of flared wheel arches. The Adventure also has wheel well liners that nicely reduce the unsightly gap on the raised crossover and unique lower-body cladding, too. These are supposed to be protective elements for when you kick up a bunch of gravel while off-roading this puppy, but they serve an equally important role by toughening up the RAV4’s image. Black wheels, bezels, and roof rack round out the Adventure’s exclusive exterior touches.

Inside, Toyota has added a leather-wrapped shifter, door-sill protectors, all-weather floor mats, a and 120-volt power outlet in the cargo area. There is also an optional Cold Weather package that adds a heated steering wheel, heated cloth front seats, and a wiper de-icer.

Obviously, obligatory trim-specific badging will appear inside of the vehicle and out.

The Adventure is definitely not an off-roading behemoth, but it is the RAV4 trim you’ll want to take camping and it’s not a bad looker. Toyota didn’t give up pricing details but we expect it to come in just under $30,000 when it goes on sale this September.

[Images: Toyota]

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2 of 20 comments
  • on Feb 09, 2017

    I like it, more important is I fit in the thing.

  • Thornmark Thornmark on Feb 10, 2017

    Looks like a good move for Toyota. Many small trailer owners would like something like this - reliable, versatile and relatively fuel efficient.

  • Probert There's something wrong with that chart. The 9 month numbers for Tesla, in the chart, are closer to Tesla's Q3 numbers. They delivered 343,830 cars in q3 and YoY it is a 40% increase. They sold 363,830 but deliveries were slowed at the end of the quarter - no cars in inventory. For the past 9 months the total sold is 929,910 . So very good performance considering a major shutdown for about a month in China (Covid, factory revamp). Not sure if the chart is also inaccurate for other makers.
  • ToolGuy "...overall length grew only fractionally, from 187.6” in 1994 to 198.7” in 1995."Something very wrong with that sentence. I believe you just overstated the length by 11 inches.
  • ToolGuy There is no level of markup on the Jeep Wrangler which would not be justified or would make it any less desirable [perfectly inelastic demand, i.e., 'I want one']. Source: My 21-year-old daughter.
  • ToolGuy Strong performance from Fiat.
  • Inside Looking Out GM is like America, it does the right thing only after trying everything else.  As General Motors goes, so goes America.