Tesla Rolls Out a Pricing Plan for Its No-longer-free Supercharging Stations

by Matt Posky

Published: January 13th, 2017

tesla rolls out a pricing plan for its no longer free supercharging stations

After lulling everyone into a false sense of security, Tesla Motors recently announced that it will begin billing new customers for making use of its Supercharging stations. The promise of free charging was replaced with the promise that the company wouldn’t profit from the powering fee — instead, it would use the money to expand its growing network of stations.

While the pricing structure is about as rigid as boiled spaghetti, the EV manufacturer does appear to be respecting the nature of the new deal. Announced Thursday, all Tesla vehicles ordered after January 15th will receive around 1,000 miles worth of charging credits, updated annually, before becoming subject to the company’s new charging monetization.

Unfortunately, due to state regulations and regional demand for power, pricing will vary greatly depending on where you plug in.

Tesla’s official announcement states, “In North America, pricing is fixed within each state or province; overseas, pricing is fixed within each country.”

That means the majority of owners will be paying per kilowatt hour, which can vary rather dramatically. While some of the Southern states currently hover around 10 cents per kWh, prices in Northeast can be twice as high. However, due to local regulations, some states will be required to charge per minute of usage.

Tesla says that the Supercharging fee equates to a $15 for a road trip from San Francisco to Los Angeles or about $120 for a cross-country trip from Los Angeles to New York.

Supercharging stations are typically located at or near highways, intended to alleviate range anxiety and make longer-range EV trips possible. With around 800 locations worldwide, Tesla can’t be faulted too harshly if a penny or two goes into expanding that charging network, especially as the Model 3 approaches and plug-in spaces begin to dwindle.

[Image: Tesla]

#ElectricCars #ElectricCharging #EVs #SuperchargerStations #Tesla

Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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Whittaker on Jan 13, 2017

The Chevy Bolt cost $37,495. The possibility that part of that cost will be subsidized by one's fellow citizens should not allow one to say the Bolt cost $30,000 when comparing the societal economic value of electric vs ICE.

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- Stingray65 on Jan 13, 2017
  
  Whittaker, Apparently you don't understand green economics - subsidies are "free" money created by good intentions and fairy dust. In the case of the Bolt, it isn't just taxpayers that get to help Bolt buyers feel green, it is also GM shareholders because the $37,000 Bolt actually costs GM $46,000 to produce. Of course if the pension funds that own GM stock get poor returns due to Bolt subsidies, I'm sure they can expect to receive some "free" subsidy money of their very own - so it all works out in the end.
  
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- VoGo on Jan 13, 2017
  
  Whittaker, What I am about to tell you is going to completely blow your mind. There are OTHER government subsidies besides the $7,500. No wait, it's true. In fact, without government handouts, GM would not even be around. Really!
  
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- Whittaker on Jan 14, 2017
  
  @VoGo Mind = Blown :)
  
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Master Baiter on Jan 13, 2017

Can you say "bait and switch?" . .

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- SCE to AUX on Jan 14, 2017
  
  Tesla never said that every vehicle they make for all time would receive free Supercharging forever, but they did say that current buyers would still enjoy the benefit if purchased prior to January 15, 2017. So no, this is not a bait and switch moment. Bait and switch would mean the product or service is altered at delivery, or afterward. Everybody buying after January 15th knows what they're getting.
  
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