Infiniti Encourages New Tradition This Holiday Season Using Indistinctive Tree

Matt Posky
by Matt Posky
infiniti encourages new tradition this holiday season using indistinctive tree

Now that Halloween has receded from the rear-view mirror, advertisers can really start ramping up their winter-themed commercials.

Automotive companies are particularly heavy handed at pushing advertisements highlighting “the season for giving,” without the accompanying specificity of what that phrase refers to.

Eager to cash in on the warm fuzziness of the seasonal aesthetic, Infiniti has partnered with the Arbor Day Foundation to plant 35,000 new trees on behalf of drivers, and came up with a corresponding television commercial and digital campaign.

The video advertisement is satisfactory in that it hauls out all the tropes we’ve come to expect from holiday promotional material. A handsome family is inside of their warm QX60 with a pine tree of some kind (the video did not specify) strapped to the roof. Other conifers are left at the side of the road, possibly due to some local tree blight. The family drives their Infiniti into a snowy wood and the tree is planted securely into the frozen soil.

The commercial ends when little girl whispers “see you next year” to the pine and places an ornament on it for reasons we can only guess.

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  • Mcs Mcs on Nov 08, 2016

    I wonder if VW's holiday ads will be featuring Krampus?

  • Jeff S Jeff S on Nov 09, 2016

    Most people watching this ad will just see it as an ad during the holiday season, not offensive but not persuading them to buy an Infinity. I doubt ads persuade most unless they were inclined to buy and then how much is the ad going to influence what brand they buy?

  • Corey Lewis Corey Lewis on Nov 09, 2016

    I'm glad they showed a mixed race family, but the wife is too thin and will now enrage the Women Of The Internet with thin shaming.

  • Jeff S Jeff S on Nov 09, 2016

    Agree, there has to be someone that will be offended by this commercial even though it was made to be politically correct. It is hard not to offend someone even when you are consciously trying not to offend anyone. Maybe Infinity could go back to their original advertising which only showed pussy willows.