NAIAS 2016: New 2017 Genesis G90 is Beginning at The End

Aaron Cole
by Aaron Cole
naias 2016 new 2017 genesis g90 is beginning at the end

When the American-spec 2017 Genesis G90 finally made its bow at the North American International Auto Show on Monday, most of us already knew what to expect. The South Korean version of the first Genesis model — dubbed EQ900 — has already been out there for more than a month. Still, we were eager to see how the new fledgling luxury automaker would grow from the top of luxury market to the bottom.

On Monday, we found out.

The new G90 sports a 4-inch longer wheelbase than a standard BMW 7-Series and looks just as long as the luxe German cruiser. While it’s not packed with technology like the 7-Series and Mercedes-Benz S-Class, which both feature semi-autonomous driving features and complicated gesture controls, the Genesis relies mostly on convention: leather everywhere and large helpings of brightwork in between the cowhides.

The large, 12.3-inch widescreen in the center stack displays the G90’s 360-degree camera setup and controls the 17 speakers and 10-inch subwoofers buried deep within the car’s plush interior.

Under the hood, Genesis will make standard its all-new 3.3-liter turbocharged V-6 that makes 365 horsepower. Hyundai’s venerable 5-liter, direct-injection Tau V-8, which produces 420 horsepower, will make an appearance in higher trims of the G90. Both powerplants are mated to an eight-speed automatic transmission and can power all four wheels for well-heeled buyers.

Hyundai planted a multi-link suspension setup at all four corners and beefed up the brakes in cars equipped with a V-8.

Interestingly, Genesis withheld some of the G90’s more interesting tech features, including highway driving assistance, from the U.S. version of the car. Initially, some features will be reserved for South Korea only. We’ll still see autonomous emergency braking, smart cruise control and lane-keep assist in the G90 at launch in the U.S.

Genesis didn’t announce when the car would go on sale, or how much it would cost when it does. We’ll wait and see how closely the car’s final price comes to established players such as Audi’s A8 and BMW’s 740i, which both start just over $80,000.

[Images: Hyundai/Genesis]

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  • Fred Fred on Jan 12, 2016

    Part of the luxury car deal is the dealer experience. Selling along side the normal riff-raff isn't going to cut it.

    • See 8 previous
    • Bd2 Bd2 on Jan 13, 2016

      @heavy handle A lot of luxury buyers still prefer the RWD layout, esp. for higher end sedans. And notwithstanding the new Genesis brand getting pretty much the Equus service experience, the Genesis sedan (which did not get the same level of service) was still the 3rd best selling sedan in the midsize luxury segment after the E Class and 5 Series. Don't expect the G90 to be as successful as the Genesis sedan as it is even more difficult to make inroads at the flagship segment, but with the improved ride, handling, amenities, interior and the addition of AWD and a TTV6, the G90 should sell better than the Equus ever did with a good chance of doign around 5-6k. Add another 3-4k for the next gen K900 and that isn't bad #s for the H/K.

  • Ponchoman49 Ponchoman49 on Jan 13, 2016

    The is more in line as to what the new Lincoln should have been.

  • MrIcky Out of the possible Jeep recalls to bring up on this site, I'm surprised it's this one and not round 2 of the clutch recall.
  • Dukeisduke I saw a well-preserved Mark VII LSC on the road not too long ago, and I had to do a double-take. They still have a presence. Back when these were new, a cousin of mine owned an LSC with the BMW turbo diesel.
  • Dukeisduke I imagine that stud was added during the design process for something, and someone further along the process forgot to delete it after it became unnecessary.
  • Analoggrotto Knew about it all along but only now did the risk analysis tilt against leaving it there.
  • Mike Beranek Funny story about the '80 T-bird. My old man's Dart Sport had given up the ghost so he was car-shopping. He & I dropped my mom at a store and then went to the Ford dealer, where we test-drove the new T-Bird (with digital dash!)So we pull up to the store to pick mom up. She walks out and dad says "We just bought it.". Mom stares at the Mulroney- almost 13 grand- and just about fell over.Dad had not in fact bought the T-Bird, instead he got a Cordoba for only 9 grand.