NAIAS 2016: New 2017 Genesis G90 is Beginning at The End

Aaron Cole
by Aaron Cole

When the American-spec 2017 Genesis G90 finally made its bow at the North American International Auto Show on Monday, most of us already knew what to expect. The South Korean version of the first Genesis model — dubbed EQ900 — has already been out there for more than a month. Still, we were eager to see how the new fledgling luxury automaker would grow from the top of luxury market to the bottom.

On Monday, we found out.

The new G90 sports a 4-inch longer wheelbase than a standard BMW 7-Series and looks just as long as the luxe German cruiser. While it’s not packed with technology like the 7-Series and Mercedes-Benz S-Class, which both feature semi-autonomous driving features and complicated gesture controls, the Genesis relies mostly on convention: leather everywhere and large helpings of brightwork in between the cowhides.

The large, 12.3-inch widescreen in the center stack displays the G90’s 360-degree camera setup and controls the 17 speakers and 10-inch subwoofers buried deep within the car’s plush interior.

Under the hood, Genesis will make standard its all-new 3.3-liter turbocharged V-6 that makes 365 horsepower. Hyundai’s venerable 5-liter, direct-injection Tau V-8, which produces 420 horsepower, will make an appearance in higher trims of the G90. Both powerplants are mated to an eight-speed automatic transmission and can power all four wheels for well-heeled buyers.

Hyundai planted a multi-link suspension setup at all four corners and beefed up the brakes in cars equipped with a V-8.

Interestingly, Genesis withheld some of the G90’s more interesting tech features, including highway driving assistance, from the U.S. version of the car. Initially, some features will be reserved for South Korea only. We’ll still see autonomous emergency braking, smart cruise control and lane-keep assist in the G90 at launch in the U.S.

Genesis didn’t announce when the car would go on sale, or how much it would cost when it does. We’ll wait and see how closely the car’s final price comes to established players such as Audi’s A8 and BMW’s 740i, which both start just over $80,000.

[Images: Hyundai/Genesis]

Aaron Cole
Aaron Cole

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  • Fred Fred on Jan 12, 2016

    Part of the luxury car deal is the dealer experience. Selling along side the normal riff-raff isn't going to cut it.

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    • Bd2 Bd2 on Jan 13, 2016

      @heavy handle A lot of luxury buyers still prefer the RWD layout, esp. for higher end sedans. And notwithstanding the new Genesis brand getting pretty much the Equus service experience, the Genesis sedan (which did not get the same level of service) was still the 3rd best selling sedan in the midsize luxury segment after the E Class and 5 Series. Don't expect the G90 to be as successful as the Genesis sedan as it is even more difficult to make inroads at the flagship segment, but with the improved ride, handling, amenities, interior and the addition of AWD and a TTV6, the G90 should sell better than the Equus ever did with a good chance of doign around 5-6k. Add another 3-4k for the next gen K900 and that isn't bad #s for the H/K.

  • Ponchoman49 Ponchoman49 on Jan 13, 2016

    The is more in line as to what the new Lincoln should have been.

  • Ted Lulis Head gaskets and Toyota putting my kids through college👍️
  • Leonard Ostrander Plants don't unionize. People do, and yes, of course the workers should organize.
  • Jalop1991 Here's something EVangelists don't want to talk about, and why range is important: battery warranties, by industry standard, specify that nothing's wrong with the battery, and they won't replace it, as long as it is able to carry 70% or more of its specified capacity.So you need a lot of day 1 capacity so that down the road, when you're at 70% capacity with a "fully functioning, no problem" car, you're not stuck in used Nissan Leaf territory."Nothing to see here, move along."There's also the question of whether any factory battery warranty survives past the original new car owner. So it's prudent of any second owner to ask that question specifically, and absent any direct written warranty, assume that the second and subsequent owners own any battery problems that may arise.And given that the batteries are a HUGE expense, much more so than an ICE, such exposure is equally huge."Nothing to see here, move along."
  • Roger hopkins The car is in Poland??? It does look good tho...
  • Kwik_Shift_Pro4X The push for EV's is part of the increase in our premiums. Any damage near the battery pack and the car is a total loss.