Doug Drives: No, Your 'Rare' Car Isn't Going To Shoot Up In Value

Doug DeMuro
by Doug DeMuro
doug drives no your rare car isn t going to shoot up in value

I wish I had $100 for every time someone told me their rare car was going to shoot up in value. If I did, I would invest it in the stock market, which is something that actually might shoot up in value. Their rare car, of course, will stay behind, largely due to the old adage that just because something’s rare doesn’t mean it’s valuable.

I remember the first time someone told me their car was rare and so it would increase in value. I was in high school, and a classmate of mine had just bought a Jeep Liberty Freedom Edition, or some such bizarre Jeep special edition where they change the wheels and add two-tone seats in an attempt to get people to buy it.

Even though the Liberty was only a couple of years old at this point, anyone who had any sense already knew it was shit; smart people were buying RAV4s and Escapes and CR-Vs even then. So I asked her why she did it in a very non-accusatory way, and she told me something I still remember: her particular Liberty was a Freedom Edition (or some similar special edition), it was the only Freedom Edition her dealer was going to get, and it would probably keep its value a lot better than the other Freedom Editions.

I wish I knew where that car was now. My guess is in a scrapyard with the rest of the 2004-ish Jeep Libertys, being harvested for its only usable parts — namely, tires and whatever fuel was left in the tank.

Since then, I have been approached countless times by countless people who have discovered I’m a car enthusiast, and they’ve insisted they have some unique and rare car that’s going to shoot up in value. And invariably, this car is often unique and rare, but just as often unlikely to shoot up in value. I once had someone say this to me about a Chrysler 300M. What I wanted to say back was that yes your car is unique and rare, but that’s because it’s one of the few 300Ms still left on the road. The others all suffered transmission problems back when Facebook still had a “the” in front of it.

What I want to say to these people is what I’m saying to you right now: there is absolutely no chance of these cars going up in value.

I’m sure you’ve heard this too. People who bought 2002 Thunderbirds are convinced their car will become investment-grade someday, when the Thunderbird market comes back and people realize just how cool they are. Uh, no. That isn’t going to happen. The 2002 Thunderbird is a Lincoln LS with better PR, and no, you don’t need to “hold on to it for your kids.” Your kids don’t want it. Your kids are going to have to explain on Bring a Trailer how they came to own a 2002 Thunderbird with 89 original miles.

I have a former neighbor who made a similar decision about the Chevy Camaro. Nostalgic for Camaro models of years past, he purchased a 2002 Camaro right at the end of the model run, thinking the “last year” would someday be worth something. Then he preceded to daily drive it for years. Now, it’s sitting on steelies and hubcaps year round (maybe he preserved the “original” wheels), Chevy revived the Camaro eight years later and made 40 zillion of them, and his 2002 model — a convertible V-6, by the way — is worth approximately as much as a new television.

Nice investment.

Now, I admit that occasionally these people are right. In the 1980s, a lot of people predicted the surge in popularity that would someday wash over the Buick Grand National market, so many people bought Grand Nationals and stored them in an air conditioned garage bubble, planning to keep them for the rest of time. Admittedly, those people probably made some money: a nice Grand National was worth, what, $30,000 back in the 1980s? And it’s maybe $40,000 today? Good going! Strong investment!

Only, there’s a problem: $30,000 in 1988 money is $62,000 in 2016 money. And I don’t even want to tell you what you’d have if you had simply put the thirty grand in a stock market index fund. Of course, then you wouldn’t have been able to bring your friends out to the garage and show them your Grand National-in-a-bubble.

So, on the off chance that someone who isn’t interested in cars reads this; someone who doesn’t know too much but knows enough to believe that they have something in their garage “worth keeping,” I have this to say: stop keeping it. Get out and drive it. Have fun with it. Unless it’s actually desirable and rare — ask your local car enthusiast — you probably won’t hurt its value. And for God’s sake, stop coming up to me and telling me you have a car you “can’t wait” to pass on to your kids one day. Because when the words “2009 Mustang California Special” come out of your mouth, I’m going to stop listening.

[Photo: Jeeps Unlimited]

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  • Bapcha Bapcha on Apr 27, 2016

    Every bloody Porsche owner thinks that their car is "rare". Including the owners of 2006 Cayenne-S "Titanium" edition (worth four digits tops)

  • Tomsriv Tomsriv on Feb 12, 2017

    Ok, I'm going to take the bait and tell you that my car will go back up in value. It is a 2006 Dodge Magnum RT. Current blue book is around 5000 bucks. I predict that by 2026 it will be worth 10k. Not a fortune, but a great return on a 20 year old car. I also predict that low mileage SRT8 300s and Magnums will be worth as much as they were new. My reasons: Cult following: station wagons have a cult following, V8 and RWD has a cult following, this is both. Lots of aftermarket and parts interchangeability: Shares a platform with 3 other classics that people will be buying parts for. Wide appeal: lots of gray haired guys drive the V8 models, lots of young bucks customize the V6 models. When the young bucks get older and have money they may want another. Rarity of V8 and RWD: 2018 could be the last year for the Hemi. With modern V6s making more than this cars 340hp it doesn't have a need for a V8. But people like me want a V8 for sound, response, torque, but mostly the sound. All the other wagons on the market have front or AWD. Not as fun to drive. But it all depends. People like me who were sure the 94-96 Impala SS would hold its value found the LX cars (charger, 300, Magnum) a decade later and forgot all about the SS. I hope the same happens with my car because I don't own cars to make money, I just like driving cool cars.

  • NotMyCircusNotMyMonkeys for that money, it had better be built by people listening to ABBA
  • Abrar Very easy and understanding explanation about brake paint
  • MaintenanceCosts We need cheaper batteries. This is a difficult proposition at $50k base/$60k as tested but would be pretty compelling at $40k base/$50k as tested.
  • Scott ?Wonder what Toyota will be using when they enter the market?
  • Fred The bigger issue is what happens to the other systems as demand dwindles? Will thet convert or will they just just shut down?