Volkswagen Dealer Sends Sympathy Card to TDI Owners

Bozi Tatarevic
by Bozi Tatarevic

Volkswagen dealers are scrambling to keep their customers happy amid the emissions scandal and one has decided to send a TDI eulogy to customers along with a sales pitch. According to a post on TDIClub, Beyer Volkswagen started sending out the slightly hilarious notice sometime this week.

The cover shows a SportWagen with a 2015 date of death for TDI Clean Diesel technology. Directly opposite the picture is an apology that would seem fitting if it came from from an abusive spouse telling their significant other they are kind of sorry but it’ll be different next time. Promise.

The inside gets right to the sales pitch but tries to keep the comedy going with a few more awkward phrases. Once you get past all that cringe, the offers aren’t actually all that bad. They are taking TDI models in on trade and giving valuations based on pre-scandal pricing. Don’t want another Volkswagen? They are also willing to take the trade toward any other brand within their dealer network.

I checked out the dealership website and it looks like the staff comedian has a part there as well. The website is a little more apologetic but they try to separate themselves from the manufacturer, stating “Volkswagen Corporate dealt it and you and I have to deal with the smell.”

Bozi Tatarevic
Bozi Tatarevic

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  • Marcr My wife and I mostly work from home (or use public transit), the kid is grown, and we no longer do road trips of more than 150 miles or so. Our one car mostly gets used for local errands and the occasional airport pickup. The first non-Tesla, non-Mini, non-Fiat, non-Kia/Hyundai, non-GM (I do have my biases) small fun-to-drive hatchback EV with 200+ mile range, instrument display behind the wheel where it belongs and actual knobs for oft-used functions for under $35K will get our money. What we really want is a proper 21st century equivalent of the original Honda Civic. The Volvo EX30 is close and may end up being the compromise choice.
  • Mebgardner I test drove a 2023 2.5 Rav4 last year. I passed on it because it was a very noisy interior, and handled poorly on uneven pavement (filled potholes), which Tucson has many. Very little acoustic padding mean you talk loudly above 55 mph. The forums were also talking about how the roof leaks from not properly sealed roof rack holes, and door windows leaking into the lower door interior. I did not stick around to find out if all that was true. No talk about engine troubles though, this is new info to me.
  • Dave Holzman '08 Civic (stick) that I bought used 1/31/12 with 35k on the clock. Now at 159k.It runs as nicely as it did when I bought it. I love the feel of the car. The most expensive replacement was the AC compressor, I think, but something to do with the AC that went at 80k and cost $1300 to replace. It's had more stuff replaced than I expected, but not enough to make me want to ditch a car that I truly enjoy driving.
  • ToolGuy Let's review: I am a poor unsuccessful loser. Any car company which introduced an EV which I could afford would earn my contempt. Of course I would buy it, but I wouldn't respect them. 😉
  • ToolGuy Correct answer is the one that isn't a Honda.
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