Kitsap Transit Eyeing Liquor Advertising To Improve Bottom Line
Faced with a potential budget shortfall in the coming years, Kitsap Co., Wash.-based Kitsap Transit is eyeing liquor adverts to help with the bottom line.
The move to place said adverts on its fleet came as a suggestion from the authority’s advertising partner, Titan Outdoor, KOMO-TV reports. The ad agency takes half of all revenue made on ad sales related to Kitsap Transit, and is also in charge of the authority’s mobile ad program.
Executive Director John Clauson admits it would be hard to estimate how much additional revenue adding liquor advertising to the buses — adverts are only part of its budget, alongside local taxes and fare collection — but adds if doing so “adds an extra $20,000 a year, it’s tough to just walk away from it and say no.”
While the proposal would mandate “tasteful” advertising of liquor products and include responsible-drinking disclaimers, critics warn said adverts could encourage teenagers to drink. However, most riders are welcome to the idea, with reasons ranging from keeping fares low as a result of the increase in revenue, to freedom of speech for all advertisers.
The decision to go forward with the proposal may come as soon as the authority’s next board meeting June 2. If approved, Kitsap Transit would be the first transit authority in Washington state to allow liquor advertising on its fleet.