Automakers, NHTSA Meet To Discuss Increasing Recall Completion Rates

Cameron Aubernon
by Cameron Aubernon
automakers nhtsa meet to discuss increasing recall completion rates

Despite the numerous recalls over the past year, recall completion rates are not at 100 percent. The NHTSA and automakers hope to change this.

The agency met with representatives of General Motors, Honda and other automakers Tuesday to discuss ways to encourage affected consumers to take action when a recall is issued, Bloomberg reports.

In the case of GM, the automaker studied those who didn’t take action, then did everything it could to make them aware of a recall issue with the aim of bringing those consumers into the repair shop. However, even with 98 percent of GM owners made aware of recalls as a result of the campaign, inaction still occurred. Of those who did finally act, customer relationship management director Julie Heisel noted it took multiple mailings, phone calls, and assurances of loaner vehicles before those consumers brought their affected vehicles in for repair.

As it stands, the average completion rate for recall repairs comes to 75 percent, though the older the vehicle is, the less likely it will be repaired, according to The Detroit News: 15 percent for vehicles older than 10 years versus 83 percent for newer models.

In 2014, automakers recalled 63.9 vehicles in a record total of 803 recalls, including the February 2014 ignition switch recall issued by GM, and the ongoing Takata airbag recall affecting Honda and nine other automakers.

[Photo credit: Senator Claire McCaskill/ Flickr/ CC BY-ND 2.0]

Join the conversation
  • Truckducken Truckducken on Apr 29, 2015

    A few hard stops could be implemented: 1) cannot register car without completed repairs; 2) cannot insure car without same; 3) cannot sell car without same. My take: nothing is going to happen, and consumers will be blamed.

    • See 3 previous
    • Lorenzo Lorenzo on Apr 29, 2015

      @wmba Maybe people who don't follow up on recall notices don't care. Must they be made to care? I'm more concerned with the attitude that people must be MADE to do whatever is, or others think is, in their best interest. I had an airbag recall on my old Altima, to install a weaker airbag on the front passenger side, because it caused injury to children and small women. I insist on children and small women sitting in the back seat where it's safer anyway, and when I DO have a front seat passenger, it's highly likely to be a full sized male for whom a weaker bag is less protection. So I ignored the recall. I shouldn't have been able to register or insure the vehicle due to my choice? Whether following up on a recall is logical or not, people are entitled to make their own choices and face the consequences of their decisions. A society that tries to legislate away personal responsibility is totalitarian, not free. The late comedian Steve Allen once noted that we humans "cannot even be relied on to act in our own best interests". Somehow we've advanced to great heights as a species anyway. It may well be that it's not a bug but a feature.