Coast to Coast 2014: Monument Valley, Arizona-Utah

Matt Gasnier
by Matt Gasnier
Albert all set for his first Hollywood movie.* You can see all my USA Coast to Coast Reports here! *I think most of you will agree that a Coast to Coast trip wouldn’t be complete without the obligatory stop at the very photogenic Monument Valley. So after pausing in New Mexico at Albuquerque and Gallup, we now drive north on US 163 to reach the legendary set of so many Hollywood Western movies, located across the Arizona/Utah state line. The vehicle landscape analysis, official sales data, a special feature on the most popular rental cars in the country, an update on how my valiant Ram 1500 EcoDiesel (Albert) is behaving and a healthy amount of spectacular and oh-so American pictures are below.
Today’s New Mexico-Arizona-Utah-Nevada stretch, courtesy of Google Maps.
Ford F-150 in ArizonaCrossing Arizona on the way to Monument Valley, the ratio of pickup trucks in the traffic goes up to 70% compared to around 60% in New Mexico before crossing the Arizona state line, logically as this is one of the most remote and rural parts of Arizona. The new generation GMC Sierra is stronger than usual, Ram pickups are now almost exclusively the Tradesman base model identical to the one I am driving (Albert) and there is a strong heritage of previous generation Chrysler 200 but no new gen yet. The Ford F-150 2-door base model like the one pictured above rules Arizona roads as it does in numerous U.S. states.
Nissan Altima in Monument Valley AZThe most recent Arizona sales data I managed to get my hands on dates back from the first half of 2012, courtesy of MSN Autos. At the time, the Ford F-150 logically topped the sales charts with 5,839 units, but the two other nameplates on the podium are a bit of a surprise: the Ford E-250 at #2 makes its first appearance that high in a sales ranking so far in this Coast to Coast trip, simply because rental company U-Haul registers most of its E-Series models in this state, and the Nissan Altima ranks third, confirming the trend that dictates U.S. states close to the Mexican border to particularly favour Nissans.UPDATE: JATO Dynamics has now made Full Year 2013 data available to me for Arizona and the results are very different.Best-selling light vehicle in Arizona – 2013:PosModel20131Chevrolet Silverado8,0222Ford F-1507,3623GMC Sierra6,8934Ram Pickup5,9595Toyota Camry3,953Source: JATO DynamicsThe Chevrolet Silverado spectacularly takes the lead thanks to the new model, it is the second state the Silverado wins so far in this Coast to Coast trip after Oklahoma. The F-150 comes at a close second followed by the GMC Sierra hitting its best state ranking so far (my observations are finding their confirmation here) and passing the Ram Pick-up. The Toyota Camry is the only passenger car in the Top 5.
Dodge Ram 1500 in Monument Valley AZEven though we only dipped into Utah to enter the Monument Valley Navajo Tribal Park, with the valley drive located entirely in Arizona, I thought it’d still be worthwhile sharing some official Utah models sales data, as this is what I do after all!UPDATE Best-selling light vehicles in Utah – Full Year 2013:PosModel20131Ram Pickup5,2112Ford F-1504,1643Chevrolet Silverado3,2124Hyundai Elantra2,4255Chevrolet Cruze2,122Source: JATO DynamicsSurprise on top: the Ram pickup is the most popular vehicle in Utah, topping a state’s sales charts for the first time so far in this Coast to Coast trip thanks to 5,211 units sold state-wide, a comfortable 25% margin over the Ford F-150 in 2nd position. The Chevrolet Silverado logically rounds up the podium but the remaining two nameplates in the Top 5 appear at this level for the first time: the Hyundai Elantra brilliantly takes the lead of passenger cars at #4 ahead of the Chevrolet Cruze.
Monument Valley AZFrom halfway between Gallup and Monument Valley onwards, the majority of the traffic is composed of rental vehicles as this qualifies as one of the most touristic areas in the country. Most popular are the Chevrolet Captiva, Equinox and the ever-present Impala, Nissan Versa, Sentra and Kia Sorento. The Ford Explorer seems to be the only ‘legit’ Arizona success on our journey – read not rental-based. Not long ago, The Truth About Cars published info about America’s top rental cars and this confirms my observations in and around Monument Valley.
In 2013, almost all Chevy Captivas (now discontinued) went to rental fleets and nearly 75% of GMC Yukon XL did. This is indeed a model I have encountered at a very high rate since the start of this Coast to Coast trip, along with the GMC Yukon coming at #7 and a bit above 40% and the Chevrolet Suburban at #8 and a round 40%. Unsurprisingly, the Chevrolet Impala is 4th in the list of cars with the highest sales ratio to rental fleets at just under 60% and the Chrysler 200 ranks 6th, while 3 Dodge close the Top 16: the Avenger, Caravan/Grand Caravan and Charger.
Monument Valley AZNow that we have cleared the sales aspects of both Arizona and Utah, let’s get into some Monument Valley trivia. This is the second time I visit this breathtakingly beautiful region, the first time was exactly 20 years ago. I will never forget how shocked I was that the area was actually so small, with in fact only a handful of these striking-looking buttes. These have featured in so many movies, ads and TV shows that if you have never visited the area it is easy to imagine that the entire West of the country looks like this. In the words of movie critic Keith Phipps: “Its five square miles have defined what decades of moviegoers think of when they imagine the American West.”
A scene of Hollywood movie Stagecoach set in Monument Valley.Monument Valley has been featured in at least 50 Hollywood movies. The first one, John Ford’s 1939 film Stagecoach, starring John Wayne, has had an enduring influence in making the Valley famous. John Ford shot a whopping nine additional Westerns in the Valley, including My Darling Clementine (1946), Fort Apache (1948), She Wore a Yellow Ribbon (1949), Wagon Master (1950), Rio Grande (1950), The Searchers (1956) and How The West Was Won (1962).
Albert in Monument Valley AZOther notable Hollywood movies featuring Monument Valley include Billy the Kid (1941), Angel and the Badman (1947), Sergio Leone‘s Once Upon a Time in the West (1968), Easy Rider (1968), 2001: A Space Odyssey (1968), Thelma & Louise (1991), Forrest Gump (1994) and Mission: Impossible II (2000). Most recently, in 2014’s most popular movie at the worldwide box-office Transformers: Age of Extinction, the scene in which the surviving Autobots reunite was shot in Monument Valley.
Monument Valley AZ
Monument Valley pickup trucksThe implied association with John Wayne’s tough, macho character also made the Monument Valley buttes a natural choice as the background for the Marlboro Man from the 1950s onwards. Finally, the rugged desert scenery for the Coyote and Road Runner cartoons takes much of its inspiration from Monument Valley.
Albert getting some Love’s after being pushed hard.This is the part of the trip where we pushed Albert a little more than before: the Monument Valley drive is 100% unsealed and at time rather abrupt climbs or drops. For the first time in this trip I was glad to be driving a pickup truck with a 4WD option rather than a standard sedan rattling its bumpers on scorched rocks. Don’t get me wrong this was no harsh terrain, but having to slow to an almost stop in order to negotiate ruts wasn’t uncommon. Also, the way to and from Monument Valley had very little traffic so we encouraged Albert all the way to 100mph and he seemed to enjoy this newfound freedom to its fullest. The result upon arrival in Las Vegas NV: a fuel economy shooting back up to 28.8mpg average! Well done Albert.Matt Gasnier is based in Sydney, Australia and runs a car sales statistics website and consultancy: BestSellingCars which just celebrated its 4th anniversary.Many thanks to David Curry for the photos in this report.
Albert’s fuel economy after a day at high(er) speeds – and a morning parked under the sun, hence the extravagant outside temperature…
Ford Escape, Toyota Camry and Albert at John Ford’s Point in Monument Valley AZ
Arizona road
Arizona sky
Albert in Monument Valley AZ
Albert in Monument Valley AZ
Albert in Monument Valley AZ
Totem Pole in Monument Valley AZ
Monument Valley AZ
Arizona road
Arizona Road
Chrysler 200 x 2 in Arizona
Dodge Van in Monument Valley
The road to Monument Valley
Matt Gasnier
Matt Gasnier

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3 of 42 comments
  • Jvossman Jvossman on Nov 25, 2014

    are we going to get a summary article about albert... The photos are nice, the text about sales figures kind of random, I just want to know about the ecodiesel ram. Thanks.

    • Matt Gasnier Matt Gasnier on Nov 25, 2014

      Hi jvossman - The last article in this series (Los Angeles) will also be a summary review about Albert, so stay tuned! Only 3 articles to go.

  • Jvossman Jvossman on Nov 26, 2014


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