Citroen's Newest DS Is Divine

Marcelo de Vasconcellos
by Marcelo de Vasconcellos

After showing off the beautiful Peugeot Exalt at a previous auto salon, embattled PSA is showing that the spectre of death breathing down their neck has really focused the company’s attention.At the 2014 Paris Salon, Citroën’s sub-brand DS has prepared an arguably even more stunning concept, the very aptly named Divine.

The car features a prism based decoration motif throughout. Present on the roof, back hatch window and throughout the cabin, the geometric shape underscores a vey definite French chic. Rich leather gives warmth and an organic charm to the creative shapes seen within. As with any modern car, technology abounds and a 10.4 inch touch screen controls functions. The dashboard and steering wheel seek inspiration from fighter jets.

External design is also elegant. Being roughly the same size of a medium compact car (think VW Golf) it is 4.21 m long and sits low and wide. It makes uses of huge 20 inch, 5 spoke wheels. The roof and back hatch really show off the prism motif and are eye-catching and pleasing. The front is aggressive without looking like an alien bug, while heavy creases decorate the sides.

Mechanically, the car is motivated by the well known and highly-acclaimed THP 1.6 L Turbo, already used by some PSA products like the Peugeot RCZ R. This engine is capable of putting out 270 hp and has a massive torque (for such a small car) of 243 lb-ft. In use is an automatic transmission used by pressing buttons on the dash.

This concept appears to be very far from production. However, it underscores the direction PSA is taking Citroën and DS. Taken together with Peugeot’s Exalt concept, it shows the French are back in the design game in a big way.

Marcelo de Vasconcellos
Marcelo de Vasconcellos

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  • Magnusmaster Magnusmaster on Sep 07, 2014

    DS will no longer be a sub-brand as Citroen will move toward low-cost and practical cars. Tavares said it was because they wanted each brand to have a distinct identity but I think the main reason is because the Peugeot family didn't allow the execs to make Citroen the upscale brand.

  • Corey Lewis Corey Lewis on Sep 08, 2014

    It has an argyle roof! How cool is that?! I really like it, even the SUV front end they put on it. That name though... "Oh Divine, she has so much class. Always with her pinky out while she smokin that Newport."

  • Tjh8402 Tjh8402 on Sep 08, 2014

    Beautiful. The French have a way with design and naming things when they set their mind to it. Reminds me of one of my favorite concept cars: the Citroen Metropolis. Awesome name, and a car that qualified as a work of modern art if one ever did. Shame they never built it. Hope this one doesnt meet the same fate.

  • Nguyenvuminh Nguyenvuminh on Sep 08, 2014

    Leave it to Citroen to show a true "concept car". The so-called concept cars of other mfrs over the last decade is nothing more than the last item on the checklist of marketing-affirmation of a production ready car. Also, with apology to TTAC but in the name of properly serving Citroen's effort, I would suggest you go to Autospies for more pictures of this innovative concept car. The interior has silk elements!! What else can you say about a company that model its 1960 car on a penguin !!! Admit it, even now, you still turn your head to look at a DS or a CX or an SM passing by :-)