What's Next At TTAC

Derek Kreindler
by Derek Kreindler
what s next at ttac

People often talk about particular events being seared into their minds: Pearl Harbor, JFK’s assassination, 9/11…I remember the first time I ever read an article by Jack Baruth.

It was 2009, and I was sitting in the living room of my parents’ house, on summer break from college, working a menial job as a receiver on a loading dock. I had the day off, somehow, I found myself on Speed:Sport:Life, reading Avoidable Contact Rich Corinthian Swaybars. No writer had ever been able to weave so many different threads, concurrently drawing out each part into a cohesive narrative that explained the sociology of the automobile, in the most elegant prose I had seen in any automotive publication. My life was never the same again.

In the days that followed, I managed to get in touch with Jack, finally meeting him at the 2010 edition of the Detroit Auto Show. I failed to heed his advice about making this my full time job, and before I was even studying for my finals, I had a full-time auto journalism gig lined up. By the time I joined TTAC in January of 2012, Jack had become a trusted friend and mentor, someone who has been able to help me hone my voice and professional decorum as well as helping me navigate the challenges that come with learning to be an adult and a mensch in my personal life as well. Jack has shown me how to respond to criticism with magnanimity and how to remain principled and ethical in an environment that frequently tests both.

Of all the lessons Jack taught me, none has been stressed more than his words to me on the first day of our rescue mission: “your responsibility is to the readers.”

I’m cognizant of the responsibility being placed upon me. I have never so much as spoken to Robert Farago, but I intend to keep alive his legacy, by reporting The TRUTH About Cars, no matter what it may cost us in financial resources or “access”, the great stick that the auto makers use to keep journalists “on-message”.

Meanwhile, I will strive to keep learning as much as I can about the design, engineering, manufacturing, wholesale and retail sides of the business, building on the lessons taught to me by Ed, Bertel and Jack. I will be bringing in some new faces, like Prof Mike Smitka, Timothy Cain and other former and current industry authorities, to help our coverage of the automotive world, but nobody is being shown the door. We will return to our roots as a site focused on the auto industry, but we will not turn our back on the Junkyard Finds, Piston Slaps, Vellum Venoms, crapcan racing and everything else that has made TTAC what it is.

It is a privilege to have your readership, day in, day out. I will continue, as Cormac McCarthy put it, to “carry the fire”. It still burns white hot within me. I hope you can all see it.

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  • Bob Roberts Bob Roberts on Aug 02, 2014

    The topic of editing that has come up in these comments reminds me of an epic thread that Mr Baruth started on another website a few years back where he openly edited a story from Motive Magazine and invited the community to comment. There were a lot of strong opinions on both sides. The people from Motive were a bit ruffled by this, but it was one of the best (and most memorable) threads on that site, and by the third page, everyone was using words from the thesaurus. The point Mr Baruth was making, if I remember, was that traditional print magazines (properly edited) are in danger of being forced out of business by internet efforts where standards aren't applied in the same way. If that happens, internet articles should go through the ringer like print articles do. Standards should be applied no matter the medium. Classic

  • Scuzimi Scuzimi on Aug 02, 2014

    Good lord, what's all the fuss about...? Yada, Yada, Yada! Get on with it.

  • 28-Cars-Later I'm actually surprised at this and not sure what to make of it. In recent memory Senator Biden has completely ignored an ecological disaster in Ohio, and then ignored a tragic fire in Hawaii until his handlers were goaded in sending him and his visit turned into it's own disaster, but we skipped nap time for this sh!t show? Seriously? We really are through the looking glass now, "votes" no longer matter (Hillary almost won being the worst presidential candidate since 1984 before he claimed the crown) and outside of Corvette nostalgia Joe doesn't care let alone know what day it happens to be. Could they really be afraid of Trump, who AFAIK has planned no appearance or run his mouth on this issue? Just doesn't make sense, granted this is Clown World so maybe its my fault for trying to find sense in a senseless act.
  • Tassos If you only changed your series to the CORRECT "Possibly Collectible, NOT Daily Driver, NOT Used car of the day", it would sound much more accurate AND TRUTHFUL.Now who would collect THIS heap of trash for whatever misguided reason, nostalgia for a much worse automotive era or whatever, is another question.
  • ToolGuy Price dropped $500 overnight. (Wait 10 more days and you might get it for free?)
  • Slavuta Must be all planned. Increase price of cars, urbanize, 15 minutes cities. Be poor, eat bugs
  • Sid SB Not seen a Core without the performance pack yet. Prefer the more understated look of the Core vs the Circuit, but both are great fun to drive.