Cars Of The Seventies Can't Get No Respect
One of the constants in the world of old iron is the amount of scorn heaped on vehicles from the Me Decade, aka the Seventies. I still retain a boatload of scorn for the music from the back nine of that decade (disco sucked then, now and forever for me), but I liked the 70s vehicles, and that makes me somewhat of an outcast in car circles.
Few people could argue about the early 70s when it came to horsepower under the hood or music on the radio, but things changed dramatically in 1973 when the oil taps were turned off in the Middle East and North America saw a big spike in gas prices at the pump.
Cheap oil was no longer a way of life and the situation got even more complicated in the US when fuel supply shortages became a big problem. In fact it was a big enough problem for people to be shot when they attempted to cut in front of angry drivers at the massive gas station lineups during the oil supply crisis.
The knee jerk reaction was to castrate the big V-8 engines and take away their testosterone. Big blocks were de-stroked and the minimal horsepower left was strangled in a complicated exhaust emission system that ensured horrible performance and little else.
The other issue in 1973 was the 5 mph bumpers legislated onto North American vehicles. The bumpers were not pretty and made the cars look like a buck-toothed kid with old school braces on his teeth. Eventually the bumpers were aligned with the lines of the car as the decade moved on, but the bumpers on most 1973 models looked like they were added on by bad automotive legislation instead of good automotive direction. Indeed they were, for all intents and purposes.
But the overall style of the 70s cars from Detroit defined the decade’s automotive look and I believe there were a lot of home runs in the style department during the 70s. In fact, when I look at cars from an era that brought us short decks and long front ends like the 70s car style, I still like the look.
The wild decal packages on cars like the Pontiac Trans Am gave them massive curb appeal then and now in my opinion, along with hood scoops on some of the sportier cars built in the 70s. The factory horsepower ratings were low, but the cars still looked like they meant business.
I will always be a staunch defender of the unloved cars from the 70s. These rides may be the favorite whipping boy for other car guys but, unlike disco music, I have always been on the 70s cars’ side- then, now and forever.
More by Jim Sutherland
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There are two 70's Detroit cars that I liked, the second generation GM F bodies, mostly from watching too many episodes of "The Rockford Files", and for some inexplicable reason, the notchback version of the Monza, the "Towne Coupe" version. Looking at pictures of that car now, I can't figure out what I was thinking. One of my classmates had a mid 70's Camaro. If I recall correctly it was a six and had three on the tree. Good Times. (not)
....the second generation GM F bodies, mostly from watching too many episodes of “The Rockford Files".... Amen to that, brother. I'm certain James Garner was responsible for a lot more Firebird sales than Burt Reynolds.