Sergio Marchionne Gives Keynote Speech At Canadian International Auto Show
February 15th, 2014 9:44 PM Share
While the Canadian International Auto Show is little more than a blip on the radar of the global auto community, this year’s keynote speaker was none other than FCA head Sergio Marchionne gave the keynote address. Marchionne, who immigrated from Italy to Toronto at the age of 14, joked about returning to his “hometown”. Autos.ca managed to film the speech in its entirety, and you can see both parts here.
Published February 16th, 2014 9:00 AM
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There's just one vehicle I want from Fiat/Chrysler: A Jeep Wrangler-based pickup truck. That's all.
Many single him out for the choices made in relation to products sold by FCA. If one looks at his bio, he is a CGA with a speciality in accounting, he has a MBA, and a law degree. He is a good at business and turning things around. His understanding of the automotive industry products will be only as good as the advisers he has around him. His choice of location for Head Office, tax centre, and stock offerings shows that he does have a sound understanding of taxes and business. He mentioned excess capacity in his speech which may be a warning shot to the Canadian Government but it may also be a harbinger of things to come. Fiat has excess capacity in Europe and may view his Canadian plants as part of that excess capacity. He has said that he will not build another plant in North America in relation to the request from Ram excutives for more capacity. Once he has excess capacity eliminated and has updated and modernized his line of products (Especially in Europe) what he needs to put heavy emphasis upon quality and durability. Fiat, Chrysler, Dodge, Ram, and Jeep are not known as being reliable or durable products. The 'F'ix 'I'T 'A'gain 'T'ony stigma needs to be removed from all of its brands for the company to advance ahead of the other players. 700 million to build minivans might be too much in a shrinking market against players that sell for more but are considerably more reliable. Dodge minivans sell well due to deep discounts. That was mentioned in Sergio's speech. Buyers are focused on the "deal" and not the product. For many of his current products, the "deal" is what sells them.
"How to get the US Taxpayers to finance a corporate takeover--then take the profits overseas and laugh all the way to the bank." -lecture series by Sergio "Il Duce" Marchionne. When Chrysler is a bankrupt husk in 10 years, the money's in Italy, the resources and engineering stripped of everything that Daimler didn't already take with them, I wonder if President Hillary will order another bailout... ...or have we learned our lesson by now?
HighDesertCat; I've a question for you from your statement: "Radar/Laser detectors are useless for NM since the cops use timing marks on the road and along the road." My daughter lives in El Paso but will be doing a project for Holloman AFB for the next year. So, she will be traveling along US54 for a while. How do the timing marks work? What should one have to watch out for?