Mitsubishi to Cut I-MiEV Sticker Price by 20%. $16,345 After Tax Credit.

TTAC Staff
by TTAC Staff
mitsubishi to cut i miev sticker price by 20 16 345 after tax credit

Mitsubishi announced that it will cut the sticker price of its i-MiEV electric car by 20% for the 2014 model year, following price cuts at other automakers that sell EVs. Automotive News reports that the ’14 i-MiEV will start at $23,845 including destination charges when it goes on sale next spring. That’s a $6,130 reduction from the previous 2012 model, which sold so slowly that Mitsubishi didn’t offer a 2013 model year i-MiEV so they could sell down unsold units.

After the $7,500 federal tax credit still in effect, the base i-MiEV will cost $16,345. The base i-MiEV will also be upgraded with aluminum wheels, a quick-charging port, audio speakers in the back doors, heated front seats and side mirrors and leather for the steering wheel and shift knob as standard equipment.

Earlier this year Nissan, GM and Ford significantly reduced the prices of the Leaf, Chevy Volt and the Focus Electric. A Mitsubishi spokesman said that the new low price would allow the i-MiEV to compete with gasoline powered subcompacts as well as other EVs.

Mitsubishi sold just 12 i-MiEVs in November, with year-to-date sales of the car totaling 1,018 .

Join the conversation
4 of 21 comments
  • SCE to AUX SCE to AUX on Dec 06, 2013

    I've seen them on a dealer lot, and a grand total of one in the wild. Nissan, Chevy, and Tesla each sell more Leafs, Volts, and Ss in two weeks than Mitsubishi does i-MiEVs in a year, but actually, this is the story for all of Mitsubishi's product in the US. I feel sad for their engineers. The Leaf may resemble a frog, but the i-MiEV is just goofy-looking. The price drop should certainly help, as would a little advertising.

  • Honda_magna85 Honda_magna85 on Dec 07, 2013

    I saw one of these, in white, on the road near me in Albany NY. I wasn't quite sure what it was, thought maybe it was the latest iteration of the smart car. I just chuckled as i passed it in the left lane, driving my 45 MPG 17 year old Honda...

  • Flybrian Flybrian on Dec 07, 2013

    For the subprime 435 beacon greenie, there is now a car for you.

  • on Dec 16, 2013

    I can't, for the life of me, figure out what Mitsubishi is doing here. This car is too ugly to succeed. May as well throw in the towel. Where did they go so wrong?