Merry Christmas From TTAC
by
TTAC Staff
Published: December 25th, 2013
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TTAC wishes you a very Merry ChrLSxmas Christmas and a Happy New Year! All the best in 2014.
(Yes, we do have a new logo. It was designed by one of the B&B. Tell us what you think in the comments.)
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New logo is artful but bland. It looks like the abbreviation on the letterhead of an engineering firm. Too much down style. The old logo hinted at opinion and commentary with the thumbs up/down anchoring each end of the name. Maybe another opportunity for a shirt contest with multiple logo choices, hmmm? XLT shirt, please. I think spelling out the full name of the site using a collage of letters from the logo or corporate font of car company brands or models should appear somewhere in the site, e.g. the FAQ page. Maybe that guy Sanjeev can help Murilee and Sajeev spell it out in junkyard scraps. He seems popular. Enough free advice. Merry Christmas!
Regarding the logo, is bit generic, plain, the old one was clumsy but full of personality, it was sort of expressive and different, maybe to literal, but the new one can stand just about for any business. I'm a design and branding professional and I see this to often, identities striped of personality for a sake of more "modern" design. Don'm mind my rant, you can roll with the new logo because the content is King and it is dam good. Keep up the good work in the upcoming new year!
Designer with 20 years branding experience here... I'm sorry to say it, but that logo is not great. I agree with a few of the other folks here, it is very generic. It embodies the look of four old iOS app icons stacked together, a style that has been badly overused since it appeared in 2007. The all-red treatment has no contrast or visual impact. It lacks any sort of connection with the theme of the site. The finishing needs work too. Scaling was done improperly -- looks like it was sized to half pixel, causing edges to anti-alias awkwardly (the slight blur on the right of the icons and in between them), and the typeface is looking choppy and blurry in parts. Let me know if you feel like seeing an alternative.
Also, its EERILY similar to the Sterling-Cooper-Draper-Price logo from the TV series MadMen (where it's 1969 or so). Even the font. http://images4.wikia.nocookie.net/__cb20100730202857/madmen/images/2/21/Scdp.jpg