Los Angeles 2013: Lincoln MKC, Gets Brand Specific 2.3 Liter EcoBoost
There are so many automakers chasing the segment, perceived to be red hot, that one is tempted to set up a keyboard macro to type out “compact crossover”. The next step in Ford’s attempt to revive the Lincoln brand is exactly one of those, the 2015 MKC.
Though it’s based on the Ford Escape, the relationship isn’t obvious, with the MKC getting all new sheetmetal integrating the latest version of Lincoln’s split-wing grille and the brand’s new signature, taillamps that run from corner to corner. Offered on the MKC but not available on the Escape will be the new 2.3 liter EcoBoost four cylinder engine with 275 horsepower and 300 lb-ft of torque (the base 2 liter EcoBoost is rated at 240/270). Available in either front wheel drive or all wheel drive, the MKC offers what Lincoln is calling Continuously Controlled Damping adaptive suspension.
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What will Lincoln do once they have gone through all 26 letters of the alphabet paired with "MK"? Just curious. Or is that question based on the false premise that the brand will last long enough for that to happen?
Horizontal tail lights that "run corner to corner" is hardly a new "brand signature" for Lincoln. The previous MKZ had nearly continuous horizontal tail lights. Mark VIII certainly did. Town Cars from 1980-1997 had some form of red reflector running from corner to corner, as did the 75-79 Continental.