By on September 19, 2013


Denso, the automotive electronics supplier with close ties to Toyota, has signed an agreement to buy $25.4 million worth of stock in the Sharp consumer electronics company. According to Automotive News, Denso says that the goal is to create new technologies that “improve the comfort, safety and convenience of vehicles by integrating vehicle technologies with home electronic technologies.”

Gartner Inc. analyst Thilo Koslowski described potential benefits of integrating home and car electronics, suggesting things like infotainment that follows you from home to car and vice versa. Automated home functions could be made more intelligent, knowing when you have left or are about to arrive. “There are multiple ways of doing this, including things turning off when you leave because the car will communicate that it’s leaving your house. There are definitely some scenarios that have to do with smart home automation where you can automate certain functions.”

“This is an attempt by Denso to be prepared for what the future will bring. Companies need to figure out what that means once we have connectivity established in the automotive industry within cars. What is the next frontier?,” Koslowski said. “That is going to be other environments outside the automobile, other industries outside of automotive that actually will have to come together. I think that’s where Denso is taking innovative lead by saying we want to be part of this, at least in small steps.”

Denso supplies advanced technology, systems and components for thermal, powertrain control, electronics and safety. According to the Automotive News, Denso is the second biggest supplier in the industry. Toyota Motor Corp. owns 23 percent of Denso. Sharp builds home electronics such as televisions along with appliances and presentation and display products, like the touch panels for Apple’s iPhones. The stock purchase represents a little more than a half percent stake in Sharp, which has a current market capitalization of more than $4.5 billion.

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7 Comments on “Denso, Sharp Ink Deal On Integrating Home And Car Electronics...”

  • avatar

    Whoa, I was just thinking along these lines this morning.

    I was thinking of the hotels in Europe we stayed at. Each would have a docking port for your room key. Put in the key to enable the light switches. Remove the key when you left and everything would turn off. Simple and elegant.

    I could definitely see this kind of tech being useful at home. Kind of like an automatic, wireless HomeLink that operates more than just lights.

    • 0 avatar

      You do not need to go to Europe for that. Most hotels I stayed in US have this feature – it is not a high tech at all. It helps hotel to save the money, thats all. Japan is the most automated country in the world though I think. E.g. shutters work without human participation. Or computerized toilets. Even in cafeteria they use smart labels. Waiters walk with iPad like devices. And so on. Everything is very effective and eliminates waste. Yes US is not the most modern country. We cannot even figure out even immigration policy which is archaic.

      • 0 avatar

        Immigration policy, eh? Maybe follow Japan’s lead which has no immigration to speak of. Well under 1% foreign born in Japan…
        They would rather innovate than import cheap foreign labor.

        • 0 avatar

          The problem with a cheap labor is that it is cheap (or free in case of slavery)initially. But after a while slaves/immigrants or their descendants end up on welfare or collect food stamps and start voting overriding the will and interests of the native population. Or demand same incomes as the native population – i.e. are not cheap anymore and then you need to bring even more cheap and substandard workforce. Japanese do a wise thing – they keep native population employed and engaged and at the same time keep quality very high and uncompromised. It is also an overpopulated island.

          • 0 avatar

            Japan’s population is expected to shrink by one-third by 2060. 40% of that population will be older than 65 years old.

            Yeah, that’s a recipe for economic recovery right there. Wait, not “recovery”, I mean the other thing.

            edit: also, reading an American complain about “descendants of immigrants” outvoting “the native population” is endlessly hilarious.

  • avatar

    So Japanese. If they could digitize and network digestive tracts they’d do it. Just ’cause.

    Oops, too late… forgot about HUMANCENTiPAD. We beat ’em!

  • avatar

    From a home automation standpoint, I think this kind of thing exists now. I was reading about it last week. Using Z-wave home automation, there is a brand called “Smart Things” ( They have a sensor the uses key fobs which you carry around to detect your presence and location within the house.

    Their Z-wave hub also has an ethernet connection. It can be controlled remotely via your smartphone and also integrates with the “If This Then That” service ( to be programmed to perform even more actions automatically.

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