Nissan Terrano Is A Re-Badged Renault Duster

by Faisal Ali Khan

June 20th, 2013 7:35 AM

nissan terrano is a re badged renault duster

Renault and Nissan have a global alliance and in India both companies keep re-badging each other’s vehicles. While Renault has re-badged the Micra as the Pulse and Sunny as the Scala, Nissan will do it’s first re-badge exercise on a Renault product with the Terrano. The Nissan Terrano, as you can see in the above sketch, is a re-badged Renault Duster.

So what is the advantage of re-badging a product while keeping everything else the same? Well for starters, Renault and Nissan don’t have to bring in new products and that saves them quite a bit of investment. Even though the Renault Duster and Nissan Terrano are the same under the skin, there will be at least Rs. 60,000/- price difference between both ($1100). For the extra price you get a vehicle that looks slightly better with more features (likely to be leather seats).

This strategy could lead to the dreaded cannibalization, but Renault-Nissan are happy as long as overall sales increase.

Faisal Ali Khan is the editor of MotorBeam.com, a website covering the automobile industry of India.

#FaisalAliKhan #India

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4 of 13 comments

Magnusmaster on Jun 18, 2013

When I first saw the Duster in person I was reminded of a Nissan SUV.

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- Marcelo de Vasconcellos on Jun 18, 2013
  
  specially the back. There's more than a hint of XTerra or Pathfinder there.
  
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Corey Lewis on Jun 19, 2013

Also, we need to decide if it's the Terraro or Terrano. The article says both.

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- Marcelo de Vasconcellos on Jun 19, 2013
  
  Terrano of course. Sounds Spanish and Western-outdoorsy. Yet another indication?
  
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