By on June 18, 2013

2013-Nissan-Terrano-India

Renault and Nissan have a global alliance and in India both companies keep re-badging each other’s vehicles. While Renault has re-badged the Micra as the Pulse and Sunny as the Scala, Nissan will do it’s first re-badge exercise on a Renault product with the Terrano. The Nissan Terrano, as you can see in the above sketch, is a re-badged Renault Duster.

So what is the advantage of re-badging a product while keeping everything else the same? Well for starters, Renault and Nissan don’t have to bring in new products and that saves them quite a bit of investment. Even though the Renault Duster and Nissan Terrano are the same under the skin, there will be at least Rs. 60,000/- price difference between both ($1100). For the extra price you get a vehicle that looks slightly better with more features (likely to be leather seats).

This strategy could lead to the dreaded cannibalization, but Renault-Nissan are happy as long as overall sales increase.

Renault Duster. Photo courtesy Renault.

Faisal Ali Khan is the editor of MotorBeam.com, a website covering the automobile industry of India.

Get the latest TTAC e-Newsletter!

Recommended

13 Comments on “Nissan Terrano Is A Re-Badged Renault Duster...”


Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • Jon: Sounds like this is a win-win since neither of us care about the others opinion. How they keep their subjects in...
  • thegamper: I like the current IS. I take more issue with the front and the predator grill than I do with rear. I...
  • Wheatridger: And regarding that experience- my C-Max Energi plug-in gets twice the fuel efficiency of my C-Max...
  • 415s30: Venza sounds a lot like, “toilet seat” in Japanese, just saying…
  • Wheatridger: Based on my good experience with the C-Max Energi, I’d prefer that. But it’s not available...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Matthew Guy
  • Timothy Cain
  • Adam Tonge
  • Bozi Tatarevic
  • Chris Tonn
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber