By on February 20, 2013

Toyota will make in the neighborhood of 10 million units this year, but plans on a big push for 2014 that will propel it way beyond the 10 million mark.

A union official told Reuters “that Toyota plans to make a record 8.79 million vehicles under the Toyota and Lexus brands in 2013.” That is not the big news. If you add the slightly more than a million Daihatsus and Hinos, you will end up slightly below 10 million. Toyota is on record that it wants to catch its breath this year. It predicted flat production numbers for this year, in-line with the union man’s comments.

The bigger news is what the union man told Reuters next: Toyota wants to make “9.5 million Toyota and Lexus in 2014.” Add to that a conservative 1.3 million Daihatsus and Hinos, and you will have 10.8 million units in 2014. Let’s call it 11 million, because Toyota’s plans are always conservative.

World’s Largest Automakers
Full Year 2012 Data
12M ’12 12M ’11 YoY
Toyota 9,909,440 7,858,091 26.1%
GM 9,489,000 9,267,000 2.4%
Volkswagen 9,070,000 8,160,000 11.2%
Source: Company data.
Toyota, GM: Production. VW: Deliveries.

This  the 2012 Top 3 list, updated with production numbers from GM’s annual report. As you can see, the race promises to be tight and interesting this year. Volkswagen can become #2, but if Toyota executes the 2014 plan, VW won’t be #1 anytime soon. No wonder VW said “Auf Wiedersehen” to its Strategie 2018.

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37 Comments on “Toyota Plans For 11 Million In 2014...”

  • avatar

    Toyota recalls more than half of vehicle sales last year.

  • avatar

    The question becomes where are they going to get an additional 1 million in sales by the end of next year?

    Europe is hopeless. Japan has just gotten off of years of incentives. BRICs is mostly flat. China would be struggle; though Toyota would have only up to go given their current dismal state in that country. North America, while a bright spot, certainly wouldn’t add up to anywhere near a million in additional sales.

    Following the money, Toyota is expanding capacity in Indonesia, Thailand, Mexico, and Brazil. Toyota also has a new factory planned in Tianjian, China, but that seems to be delayed as reported by TTAC.

    Toyota has said it hopes to have 50% of its global sales from emerging markets by 2015. So South East Asia seems to be where Toyota hopes for growth.

    Either way, I would say a million is highly optimistic of Toyota.

  • avatar

    Chasing volume instead of profits? Race to the bottom and common denominator. The new Camry sucks, the Avalon lost its recline rear seats but got crappy capacitive buttons, the Rav4 lost its 6 cylinder engine, cost-cutting everywhere…

    Meanwhile Honda is making huge advances. For example, the torsional rigidity of the new Accord went up 40%.

    • 0 avatar

      How many Hondas you got out for the month?

    • 0 avatar
      30-mile fetch

      “Meanwhile Honda is making huge advances”

      Sorry, now that I’m through squinting in confusion I can ask you exactly what you mean by that. The new Accord is a fine product. The rest of the Honda lineup is as dull and pessimistic as Toyota. Honda IS the new Toyota. Hell, before they revamped the Civic tail lights this year they were a carbon copy of a 2004 Camry.

      Accord aside, there is nothing in their lineup I would choose over a number of competitors. And at least Toyota knows how to make a decent 4X4, one core strong point it managed to hold onto.

    • 0 avatar
      100 mph fastball

      Dude, Toyota was respectfully profitable even when the Yen was at 80ish.

      Now the Yen is heading towards the 100s, Toyota will be making money hand over fist.

    • 0 avatar

      Honda made one good car (Accord). Big Deal. While the Camry has some flaws I hope get corrected, the new Avalon is absolutely awesome and a best in class car and the new RAV4 is also very nice and a much better CUV than the CR-V. And if the Corolla does turn out like the Furia concept, it will trump the Civic easily.

  • avatar

    “No wonder VW said “Auf Wiedersehen” to its Strategie 2018.”


    • 0 avatar

      Essentially VW is already so close to the Strategie 2018 goals (within 10% of Toyota’s revenues, and far more profitable), that they are setting themselves new goals. Coasting for the next five years is not what Piech and Winterkorn want …

  • avatar

    11 million? Great more soul sucking cars on the road. Seriously I will never understand the following toyota has. I mean I do understand the image they’ve built, but time and time again their competitors are proven to build better cars yet people flock to toyota. And its really sad cause how many people here knows someone that owns a toyota and then buys another one without even a test drive? Just sad to me

    • 0 avatar

      Face it, in the average American consumer’s mind, “better” isn’t the car that goes around the curve the fastest or that has the best steering-communication; it’s a nicely-equipped vehicle with a proven track-record for reliability, and Honda, Toyota (and, to some extent, Nissan) deliver on those principles. If that’s what you call “soul-sucking”, so be it. Frankly, I find it annoying that every wannabe car-enthusiast recites some variation of “Toyotas and Hondas suck because they’re no fun.” Not so.

      Keep in mind that not everyone’s priorities in a vehicle are where yours are.

  • avatar

    that a depressing photos… more whitegoods for dull consumers

    i cant believe anyone would buy one after a test drive

    i drove a brand new one and it was easily one of the worst cars ive ever driven

    • 0 avatar

      I wholeheartedly agree. LOL! Though the Etios is a better drive than the Hyundai HB20, I’m crossing my fingers that it doesn’t do well as they’ll contibute greatly to the uglification of Brazilian streets.

      • 0 avatar

        @Marcelo – I actually had an Etios hatch yesterday as a rental on a business trip. While I agree that it doesn’t look great , the drive surprised me – decent power and a comfortable ride.

    • 0 avatar

      “i cant believe anyone would buy one after a test drive

      i drove a brand new one and it was easily one of the worst cars ive ever driven”

      This sort of hyperbole wreaks of Jalopnik commentary, but I’ll bite anyways.

      One of the worst cars you’ve ever driven? How so? You must not have driven just about any other mainstream sedan made in the past 20 years to say such a thing. Not to say that the current gen Camry is the best car, but rather it is FAR from the worst.

      I think the 2.5 I4 paired with the 6spd auto is nothing short of spectacular in the Camry. Driving my gf’s SE, I never thought to myself that I’d rather have a manual transmission in the car, it’s that competent and responsive. Very quick off the line, shifts smoothly, and cruises at 80mph at barely over 2krpms, while getting MPG that was unheard of in a car this size even 5 years ago. Yes there is a bit of cheap trim on the interior, and yes the steering wheel has zero feel. But the car holds the road beautifully, with very little roll, it brakes very well, has fantastic headlights, and in general is very well thought out and a pleasure to drive.

      We test drove a Passat, Jetta, Accord, Fusion, Sonata, and Impreza (all 2012s). The Camry came out on top for us in terms of the overall package, it didn’t hurt that my gf’s family has a 2005 Highlander with 170k and a 2009 Prius that have been bombproof and drive like new.

      • 0 avatar
        30-mile fetch

        You’re using complete sentences, proper punctuation and capitalization to refute a juvenile Pavlovian response. I admire that, but you won’t get anywhere on this one.

      • 0 avatar

        I’m agreeing with gtemnykh.

        I’ve driven a 12 LE Camry, and a 13 XLE Camry and they are both very well driving cars. The seats are comfortable, the cars are relatively light weight, and the I-4 paired with the 6 speed auto is a good match.

        I’d really like to see this list of brand new cars that the Camry is at the bottom of… And I’d like to see this same list, and see how many cars on that list are on their third and fourth owner in about ten years if the cars are even still on the road.

      • 0 avatar


        ok here we go…

        the car has no power

        here is a car that is 3,600lb+ with a 2.5 four

        the engineers obviously know this so they tuned the throttle so its on and off, you get a lunge… then noise then nothing, then more noise… and what a glorious noise it is!

        the gearbox tried its best with the lame duck motor

        the handling was abysmal… i took it on some rolling curves and it honestly felt like it was cocking a leg

        sure i’m coming from the perspective of RWD sedans but this is just horrible, even for an FWD car… crappy Kias drove fine

        brakes were wooden with little modulation, on/off

        steering i didnt have a problem with seem accurate enough

        interior was sub korean quality with a lot of scratch plastics spraying silver

        seats were ok, ride ok, big trunk, quite except for the mooing motor

        • 0 avatar

          Most car owners don’t take their mid-size sedan to the track or to a slalom course.

          For every-day driving, the Camry does just fine, and as posted earlier, delivers mileage at or above the EPA posted numbers, (unlike the Korean brands you mentioned).

          It’s no 3-series, but then again, nothing is, is it?

      • 0 avatar

        Actually the I4 weighs in at around 3200lbs. With the short and tight gearing of the lower gears of the 6spd auto, the Camry is as quick as any of the new midsizers. 175HP is right in the thick of what most mainstream naturally aspirated inline 4s are making. Your “no power” claim is once again, nothing but hyperbole. MT clocked 0-60 in 7.8 seconds in a vanilla LE 4 cylinder. As far as handling, if you want the stiffer ride with more controlled body motion, the SE is just that. Very little body roll even when taking on-ramps at very unrecommended speeds. Most Americans want the creampuff ride, and the LE excels at that.

        I love the anticipated “oh I’m coming from RWD sports sedans” retort. Like I said earlier, very Jalopnik-esque.

      • 0 avatar
        30-mile fetch

        See my previous comment.

      • 0 avatar

        so you two guys love these fridges on wheels… good for you

        i dont… so what?

        i drove a hyundais and kias and didnt find them as objectionable as the camry

        i dont care about MT or edmunds or jalopnik… its not like i measure why i feel by what their reviews… what next? CR?

      • 0 avatar
        30-mile fetch

        Tony, I don’t care that you don’t like the Camry. I don’t really like it either. What I zero in on is the asinine and predictable accusation that Toyota drivers are “dull consumers”. The most interesting people I’ve met didn’t know squat about cars. Couldn’t care less. They were doing better things with their lives. Your “review” of the Camry would just about put them to sleep.

  • avatar

    The more I drive my Sienna, the more I am convinced that Toyota will be number one for many years. They just build trouble free and enjoyable/reliable vehicles. It is so simple but yet so many do not ‘get the message’. Just about everyone i know drives a Toyota product; a few drive Hondas but by and large Toyota is ‘it’. Many women i know drive Lexus SUV’s. Don’t know whey the spend all that extra money but they love them.

    • 0 avatar

      Hey Rday! Not talking about the cars per se and I respect your point of view, but…There’s a dead Brazilian playwright Nelson Rodrigues who wrote that every unanimity is stupid. I agree with him. So if all my friends were driving a particular brand, I’d be looking for something different. I suspect this kind of, for lack of a better expression, “herd” thinking, but that’s just me.

      • 0 avatar
        30-mile fetch

        Would that unanimity include criticizing every Toyota owner as being a lemming or insufferable bore? Because that “herd thinking” is pretty common around here.

      • 0 avatar

        Hey 30-mile fetch!

        Great comeback. And you’re right I suppose. Up to a point. It does seem most enthusiasts knock on Toyota. While a good proportion of non-enthusiasts just go ahead and happily buy Toyotas. So, I don’t really think there’s an unanimity on Toyota. Rather, Toyota splits the difference. But of course, such a “broken unanimity” exists on most cars (it’s called perception and it’s abitch), VW is unbreakable to Europeans and Brazilians and trash to Americans, Japanese cars are either unbreakable or boring, Italian cars are sexy or unrealiable etc. The truth is somewhere in the middle. I think.

        Now, if you buy a Toyota, Honda, BMW, Fiat, Ford, Chrysler because you though it out and it made the most sense to you, great. If you buy a BMW because that’s what your friends value, bought your 10th Camry without looking elsewhere, bought a Ford truck cause everyone else in the neighborhood bought one, well, then I don’t understand and if you ask me, I’ll tell you that, in MY opinion, you’re doing it wrong.

      • 0 avatar
        30-mile fetch

        Thanks Marcelo! I like your perspective, your posts are great to read. About the 10th Camry in a row thing? Yeah, seen it in the family. Most recent was a 2009. Horrible car in a lot of ways, and this family member is far from enamored with it now. Just traded it in on a new Ford. So it does happen!

  • avatar

    I love the photo…it really does look like they’re loading refrigerators on wheels, how appropriate.

  • avatar
    100 mph fastball

    Toyota the industry juggernaut, back in top form :)

  • avatar

    There was an ad in todays Ny Daily News from a toyota dealer in the suburbs advertising leases on brand new ’12 camrys. In a few months the ’14s will be hitting the lots. Toyota should focus more on actually selling cars and not just producing them. When you have ‘brand new’ near 2 year old inventory of your main selling product you have supply issues.

    • 0 avatar

      Near two year old inventory? Toyota was producing 2012 Camrys well into December for some reason. My dealer hasn’t gotten many ’13s and has less Camrys on hand than they usually do.

  • avatar

    I would prefer to see Toyota number 1 in quality rather than quantity.

    • 0 avatar
      Offbeat Oddity

      Agreed. Wasn’t the drive to increase volume in the early-mid 00’s one of the reasons Toyota’s quality has slipped somewhat? I don’t necessarily mean reliability but just the fact that models like the Camry and Corolla just look cheap to me compared to some competitors. They used to have an understated elegance inside and out, and I can’t say the same for these new models.

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