Junkyard Find: 1988 Volvo 780 Bertone Coupe

Murilee Martin
by Murilee Martin

In the kind of Plate-O-Shrimp moment that happens all the time in the car-writing business, I ran across a genuine, one-of-8,515-build Volvo 780 Bertone Coupe in a Denver self-serve wrecking yard just days after writing about this fine Swedo-Italian machine.

Yes, in spite of being considered a high-value collector’s car by legions of Internet Car Experts, this rare 780 couldn’t manage to sell for better than scrap value at auction and thus ended up as a parts donor. By the way, if you’re restoring a 780 and you’re now looking at this post later than, say, April 2013, this car has been crushed by now. Sorry.

With the troublesome Peugeot-Renault-Volvo “PRV” V6 under the hood, 156,519 miles on the clock isn’t too shabby. This car reeked of old, bad gasoline, which means it sat for years or maybe decades before getting hauled off on its final tow-truck drive.

When Swedes and Italians join forces to design a car’s interior, you get something like this puzzling IKEA-meets-Armani scene. I might need to go back and get this seat for my van!

Speaking of weird design, where did Volvo find this more-80s-than- Flock-of-Seagulls font?







Murilee Martin
Murilee Martin

Murilee Martin is the pen name of Phil Greden, a writer who has lived in Minnesota, California, Georgia and (now) Colorado. He has toiled at copywriting, technical writing, junkmail writing, fiction writing and now automotive writing. He has owned many terrible vehicles and some good ones. He spends a great deal of time in self-service junkyards. These days, he writes for publications including Autoweek, Autoblog, Hagerty, The Truth About Cars and Capital One.

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  • Moparman426W Moparman426W on Mar 01, 2013

    Like the GM billboard adds stated a couple of years back, "they don't write songs about Volvos."

  • Theswedishtiger Theswedishtiger on Mar 02, 2013

    When in the far reaches of Northern Sweden, you saw these driven by the bank manager, and that was about the sole extent of its market segment.

  • Pig_Iron This message is for Matthew Guy. I just want to say thank you for the photo article titled Tailgate Party: Ford Talks Truck Innovations. It was really interesting. I did not see on the home page and almost would have missed it. I think it should be posted like Corey's Cadillac series. 🙂
  • Analoggrotto Hyundai GDI engines do not require such pathetic bandaids.
  • Slavuta They rounded the back, which I don't like. And inside I don't like oval shapes
  • Analoggrotto Great Value Seventy : The best vehicle in it's class has just taken an incremental quantum leap towards cosmic perfection. Just like it's great forebear, the Pony Coupe of 1979 which invented the sportscar wedge shape and was copied by the Mercedes C111, this Genesis was copied by Lexus back in 1998 for the RX, and again by BMW in the year of 1999 for the X5, remember the M Class from the Jurassic Park movie? Well it too is a copy of some Hyundai luxury vehicles. But here today you can see that the de facto #1 luxury SUV in the industry remains at the top, the envy of every drawing board, and pentagon data analyst as a pure statement of the finest automotive design. Come on down to your local Genesis dealership today and experience acronymic affluence like never before.
  • SCE to AUX Figure 160 miles EPA if it came here, minus the usual deductions.It would be a dud in the US market.
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