Tokyo Auto Salon: Can You Take A Strong Juke? Yes, You Can

Bertel Schmitt
by Bertel Schmitt

Today at the Tokyo Auto Salon, Nissan unveiled its worst-kept secret. Assisted by attractive dancers dressed in white, Nissan “took the covers off of the highly-anticipated Juke Nismo” as the press release puts it. No, it’s not the highly anticipated Juke R, the cross-over with the GT-R engine. That has to wait for another Auto Salon. Or possibly one of the upcoming A-events.

The Juke Nismo, teased for what feels like a couple of years, is a Juke with a turbocharged 200 hp engine, actually with a 190 hp MR16DDT engine that has been chip-tuned to deliver 10 horses more.

Outside and inside blend in well with other cars on display at the Tokyo Auto Salon – which is like SEMA in Japanese, and without the big-breasted blondes.

The Juke Nismo can be bought beginning February 19 at Nissan dealers all over Japan. It would set you back 2,850,750 yen, or $32,000.


Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Splorg McGillicuddy Splorg McGillicuddy on Jan 11, 2013

    I like the Juke but this could definitely use more power. My big problem with the Juke (other than those round lights) has always been with the manual transmission and AWD -- you cannot get that combo!

    • ICARFAN ICARFAN on Jan 11, 2013

      I don't think you can get a Juke with a manual at all unless you want to wait 90-120 days for a special order. Been shopping in the 18-24 thousand range for something with a manual tranny and all I get is blank stares from the salesmen.

  • Ryoku75 Ryoku75 on Jan 11, 2013

    Oh boy! 10 Extra HP! That'll really make this thing scoot!

  • 3-On-The-Tree I don’t think Toyotas going down.
  • ToolGuy Random thoughts (bulleted list because it should work on this page):• Carlos Tavares is a very smart individual.• I get the sense that the western hemisphere portion of Stellantis was even more messed up than he originally believed (I have no data), which is why the plan (old plan, original plan) has taken longer than expected (longer than I expected).• All the OEMs who have taken a serious look at what is happening with EVs in China have had to take a step back and reassess (oversimplification: they were thinking mostly business-as-usual with some tweaks here and there, and now realize they have bigger issues, much bigger, really big).• You (dear TTAC reader) aren't ready to hear this yet, but the EV thing is a tsunami (the thing has already done the thing, just hasn't reached you yet). I hesitate to even tell you, but it is the truth.
  • ToolGuy ¶ I have kicked around doing an engine rebuild at some point (I never have on an automobile); right now my interest level in that is pretty low, say 2/5.¶ It could be interesting to do an engine swap at some point (also haven't done that), call that 2/5 as well.¶ Building a kit car would be interesting but a big commitment, let's say 1/5 realistically.¶ Frame-up restoration, very little interest, 1/5.¶ I have repainted a vehicle (down to bare metal) and that was interesting/engaging (didn't have the right facilities, but made it work, sort of lol).¶ Taking a vehicle which I like where the ICE has given out and converting it to EV sounds engaging and appealing. Would not do it anytime soon, maybe 3 to 5 years out. Current interest level 4/5.¶ Building my own car (from scratch) would have some significant hurdles. Unless I started my own car company, which might involve other hurdles. 😉
  • Rover Sig "Value" is what people perceive as its worth. What is the worth or value of an EV somebody creates out of a used car? People value different things, but for a vehicle, people generally ascribe worth in terms of reliability, maintainability, safety, appearance and style, utility (payload, range, etc.), convenience, operating cost, projected life, support network, etc. "Value for money" means how much worth would people think it had compared to competing vehicles on the market, in other words, would it be a good deal to buy one, compared to other vehicles one could get? Consider what price you would have to ask for it, including the parts and labor you put into it, because that would affect the “for the money” part of the “value for money” calculation. An indicator of whether people think an EV-built-in-a-used-car would provide "value for money" is the current level of demand for used cars turned into EVs. Are there a lot of people looking for these on the market? Or would building one just be a hobby? Repairing an existing EV, bringing it back into spec, might create better value for the money. Although demand for EVs is reportedly down recently.
  • ToolGuy Those of you who aren't listening to the TTAC Podcast, you really don't know what you are missing.
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