Tokyo Auto Salon: Can You Take A Strong Juke? Yes, You Can

Bertel Schmitt
by Bertel Schmitt

Today at the Tokyo Auto Salon, Nissan unveiled its worst-kept secret. Assisted by attractive dancers dressed in white, Nissan “took the covers off of the highly-anticipated Juke Nismo” as the press release puts it. No, it’s not the highly anticipated Juke R, the cross-over with the GT-R engine. That has to wait for another Auto Salon. Or possibly one of the upcoming A-events.

The Juke Nismo, teased for what feels like a couple of years, is a Juke with a turbocharged 200 hp engine, actually with a 190 hp MR16DDT engine that has been chip-tuned to deliver 10 horses more.

Outside and inside blend in well with other cars on display at the Tokyo Auto Salon – which is like SEMA in Japanese, and without the big-breasted blondes.

The Juke Nismo can be bought beginning February 19 at Nissan dealers all over Japan. It would set you back 2,850,750 yen, or $32,000.


Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Splorg McGillicuddy Splorg McGillicuddy on Jan 11, 2013

    I like the Juke but this could definitely use more power. My big problem with the Juke (other than those round lights) has always been with the manual transmission and AWD -- you cannot get that combo!

    • ICARFAN ICARFAN on Jan 11, 2013

      I don't think you can get a Juke with a manual at all unless you want to wait 90-120 days for a special order. Been shopping in the 18-24 thousand range for something with a manual tranny and all I get is blank stares from the salesmen.

  • Ryoku75 Ryoku75 on Jan 11, 2013

    Oh boy! 10 Extra HP! That'll really make this thing scoot!

  • MaintenanceCosts Nobody here seems to acknowledge that there are multiple use cases for cars.Some people spend all their time driving all over the country and need every mile and minute of time savings. ICE cars are better for them right now.Some people only drive locally and fly when they travel. For them, there's probably a range number that works, and they don't really need more. For the uses for which we use our EV, that would be around 150 miles. The other thing about a low range requirement is it can make 120V charging viable. If you don't drive more than an average of about 40 miles/day, you can probably get enough electrons through a wall outlet. We spent over two years charging our Bolt only through 120V, while our house was getting rebuilt, and never had an issue.Those are extremes. There are all sorts of use cases in between, which probably represent the majority of drivers. For some users, what's needed is more range. But I think for most users, what's needed is better charging. Retrofit apartment garages like Tim's with 240V outlets at every spot. Install more L3 chargers in supermarket parking lots and alongside gas stations. Make chargers that work like Tesla Superchargers as ubiquitous as gas stations, and EV charging will not be an issue for most users.
  • MaintenanceCosts I don't have an opinion on whether any one plant unionizing is the right answer, but the employees sure need to have the right to organize. Unions or the credible threat of unionization are the only thing, history has proven, that can keep employers honest. Without it, we've seen over and over, the employers have complete power over the workers and feel free to exploit the workers however they see fit. (And don't tell me "oh, the workers can just leave" - in an oligopolistic industry, working conditions quickly converge, and there's not another employer right around the corner.)
  • Kjhkjlhkjhkljh kljhjkhjklhkjh [h3]Wake me up when it is a 1989 635Csi with a M88/3[/h3]
  • BrandX "I can charge using the 240V outlets, sure, but it’s slow."No it's not. That's what all home chargers use - 240V.
  • Jalop1991 does the odometer represent itself in an analog fashion? Will the numbers roll slowly and stop wherever, or do they just blink to the next number like any old boring modern car?
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