Just Kidding! Suzuki Decides To Play Late April Fools Joke On North American Employees

Steven Lang
by Steven Lang

All 12 North American employees have been officially notified that their jobs are saved.

“Look, I get bored! Did you ever have that urge to just fire someone just because it’s a Monday.” said Suzuki founder Maruti Suzuki.

“I remembered when Consumer Reports did that nasty little hack job on our Samurai and, well, it’s been nearly 25 years since the last hit. 25 years! We were becoming the Wavy Gravy of car brands and I just had to do something to wake these people up.”

Karen Carpenter, president of Suzuki International PR Operations also informed TTAC of a new requirement for Suzuki Auto employees, “Speaking of which, every Suzuki Auto employee who wants to be rehired will now have to streak to the flag pole at our headquarters wearing nothing more than a skinny tire in honor of the 25th anniversary release of the last new US Spec Suzuki Samurai.”

Ms. Carpenter continued, “The song “Top Of the World” will be resounding throughout the loudpseakers in Japanese as Mr. Suzuki proudly celebrates the re-opening of their North American headquarters with the reintroduction of three historic Suzuki model names for our North American line-up.”

“The SX4 will now be the Swift. A new small 4×4 will be coming from Japan that will be deemed the Samurai, and yes, we will offer a CU Suck It! Edition which will feature no sway bars, struts from our surplus Forenza inventory, and 23″ tires.”

“Finally we will be renaming the Grand Vitara the Sidekick, with Chuck Norris inflicting his own patented sidekick to random celebrities whenever the opportunity arises. Paris Hilton, Donald Trump, the Duggars, you have all been warned!”

Note: The author was given a free tank of gas, insurance, a Carpenters greatest hits album, and a 15 year old Suzuki Esteem Wagon in exchange for this press release. Actually, I bought the Esteem at a public auction for $600 with a free tank of gas, an expired insurance card in the glovebox, and a very worn Carpenters cassette that was temporarily stuck in the tape deck. The noxious fumes and cat hair I experienced right afterwards were the inspiration for this article.


Steven Lang
Steven Lang

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  • Scrappy17 Scrappy17 on Nov 15, 2012

    Suzuki founder in NOT Maruti Suzuki as mentioned in the article. Maruti Suzuki is the name of the JV suzuki has in India with the Maruti car company since the early eighties.

  • Daveainchina Daveainchina on Nov 17, 2012

    See here I thought this was just a joke to post that video. I figure it was a blatant advertising plug. I'm certainly not offended, just can't figure why I watched that video, I kept looking for the joke myself.

  • Bd2 Probably too late to do anything about it for the launch, but Kia should plan on doing an extensive refresh of the front fascia (the earlier, the better) as the design looks really ungainly.
  • Namesakeone Since I include SUVs and minivans as trucks, I really cannot think of a brand that is truly truckless. MG maybe?
  • Sobhuza Trooper Subaru, they were almost there with the BRAT. --On a lighter note, where the hell is my Cooper Works Mini truck?
  • Mike Evs do suck, though. I mean, they really do.
  • Steve Biro I don’t care what brand but it needs to be a compact two-door with an ICE, traditional parallel hybrid or both. A manual transmission option would be nice but I don’t expect it - especially with a hybrid. Don’t show me an EV.
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