Fisker Delays Bringing Karmas To China, Should Forget About It
Fisker wanted to sell its $100,000-plus Karma plug-in hybrid in China by the end of this year. It’s not happening. Fisker “encountered a slight delay in obtaining final certification to sell cars in China” spokesman Roger Ormisher told Reuters. The company now targets “the first quarter of next year to take advantage of China’s rapidly growing market for luxury cars.” Good luck with that.
Before Fisker tries again, CEO Tony Posawatz should check in with his old colleagues at GM. They will tell him that the Chinese are particular when it comes to what they call “New Energy” vehicles. They want them made in China. Under a Chinese brand. Hint: The Sail EV is not a Chevy, but a “Shanghai GM Sail SRINGO EV.” As such, it qualifies for a hefty $16,000 subsidy. As a Chevrolet: No money. Hint: Nissan’s Leaf will be a Venucia car when it arrives in China, and it will be built in China.
A plugin hybrid like the Karma would qualify for slightly lower, but still juicy subsidies. If its made in China under a Chinese brand. An imported $100,000 Karma could easily turn into a $150,000 and higher car once import duties and taxes are paid, and it gets nothing in subsidies.
Still trying to get Karmas to China?
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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