The Positive Side Of The EU Malaise: No Urus

Bertel Schmitt
by Bertel Schmitt
the positive side of the eu malaise no urus

There is a GOD: With Europe paying a lot of penance for its sins, we might be spared hell in form of a Lamborghini and Bentley SUV. In order to save cash for Volkswagen, the company may put the Lamborghini Urus and the Bentley SUV, codenamed EXP9F, on ice, Reuters says.

The decision will come on November 23, when the Supervisory Board reviews planned spending on equipment, factories and vehicles. In crisis times, extravagant projects are first to go.

The show-off SUVs won’t bring much to the bottom line, says a study of IHS Automotive.

The forecast sees the Bentley SUV peak at fewer than 4,000 cars in 2016, while the Lamborghini Urus could reach a maximum of fewer than 2,400 in 2018. Lamborghini especially needs to keep a low profile. The brand never made money since bought by Volkswagen. It is considered a boardroom toy, and its sole reason for being is that the Volkswagen board has Bugatti, and the Audi board wanted a toy of their own.

It the Paris auto show, Volkswagen CFO Hans Dieter Poetsch signaled the possibility of further austerity measures:

“In this environment, we need to have a considerable amount of liquidity available. It’s normal that one looks for items that aren’t imperative.”

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  • Kyree Kyree on Oct 11, 2012

    As a huge Bentley fan, I liked the idea of having an SUV on the Touareg/Q7/Cayenne platform. It would have gone along with the also-VW-engineered Bentley Continental family. Whether it would have been a profit or not, I don't know, but what I do know is that if it is not produced, there will be several disappointed aristocrats who will have to settle with their boxy Range Rovers, or maybe that hideous Maserati Kubang when it comes to production... The Urus, on the other hand, is just godawful. But more than that, Lamborghini is suffering from internal issues with the way it builds its cars. The relatively-new Aventador is being slammed by the presses for not living up to anything but top-speed (making it no-match whatsoever for nearby-competitor Ferrari). It is a known fact that the less-expensive a car is, the more nitpicky its buyers are. No, the Veyron doesn't offer navigation or any real creature comforts to go with its astronomical price, but you put up with it because it's a Veyron. But delete something on an Accord-buyers spec-list and see if he doesn't go bananas. Presumably the Urus would be priced lower than either the Aventador or the Gallardo, and thus Lamborghini really needs to focus on well-roundedness and livability before the company traverses into more-mainstream models. It's not always about presentation.

  • JohnTheDriver JohnTheDriver on Oct 12, 2012

    I've never understood why, in our capitalist society, people get so bent out of shape over what vehicle someone ELSE chooses to drive.

  • Jkross22 Good for the seller selling at the right time. I don't see 7 grand here for a 30 year old 318i, but as the late John Candy said, "You don't make any calls, you don't make any sales."
  • Analoggrotto For Tesla owns the entire universe, General Motors is allowed to have part of the heavens on earth, but only true Tesla owners, the first and true followers of Elon Musk will see the purest of Elysium.
  • Probert The only extra port I see happening is a V2G outlet. I don't think the Tesla port supports this. To have both CCS and Tesla would involve masses of cabling and expense that would be absurd in a game of nickels and dimes.
  • FreedMike "So why Rampage and not Dakota?"I'd say it's because "Dakota" just doesn't provide the same measure of penile-sufficiency reassurance that "Rampage" does. In any case, like the Grand Wagoneer, I'm shocked they didn't do a midsized truck years ago.
  • VoGhost Mercedes wins!!!! Now lets compare sales.