October Sales Projected To Be Up More Than 10 Percent

Bertel Schmitt
by Bertel Schmitt
october sales projected to be up more than 10 percent

TrueCar, Kelley Blue Book, and Edmunds have submitted their sales projections for October. They agree (as far as they supply numbers) that the market should be up by more than ten percent in October, that Ford and GM will underperform, that Chrysler will continue to be strong, and that Volkswagen and Toyota will continue delivering stellar growth numbers.

Unit Sales Projection, October 2012TrueCarKelleyEdmundsManufacturerOct’12YoYOct’12YoYOct’12YoYChrysler131,49614.80%133,34016.40%129,26613.00%Ford176,4085.30%172,8903.20%173,8763.50%GM200,5177.30%203,4008.80%195,5924.70%Honda112,02013.90%115,00016.90%115,69717.70%Hyundai/Kia102,44513.70%100,00011.00%––Nissan86,1144.60%91,00010.50%87,2196.50%Toyota163,49222.00%169,50026.40%167,06424.60%Volkswagen47,85725.10%49,72030.00%––Industry1,137,74411.50%1,130,00010.70%1,132,87811.10%

En detail, the forecasters’ views differ slightly, or sometimes (such as with Nissan) more than slightly. Edmunds is taking a dimmer view of GM.

Market Share Projection, October 2012TrueCarKelleyEdmundsManufacturerOct’12Oct’11Oct’12Oct’11Oct’12Oct’11Chrysler11.60%11.20%11.80%11.20%11.40%11.20%Ford15.50%16.40%15.30%16.40%15.30%16.50%GM17.60%18.30%18.00%18.30%17.30%18.30%Honda9.80%9.60%10.20%9.60%10.20%9.60%Hyundai/Kia9.00%8.80%8.80%8.80%––Nissan7.60%8.10%8.10%8.10%7.70%8.00%Toyota14.40%13.10%15.00%13.10%14.70%13.10%Volkswagen4.20%3.70%4.40%3.70%––

At the market share front, Chrysler is seen adding slightly to its share, Ford and GM are expected to lose, Volkswagen and Toyota are projected to gain.

Disclainmer: These are forecasts, the end results will be different.

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5 of 6 comments
  • Tatracitroensaab Tatracitroensaab on Oct 25, 2012

    How is subaru doing? I remember that during the car-pocalypse they were growing, as well as Hyundai and KIA. now the Koreans are basically treading water..... also, any word on mazda?

  • Celebrity208 Celebrity208 on Oct 25, 2012

    Bertel, any thoughts on what these numbers would be if they were normalized to remove the impact of the tsunami?

    • Spw Spw on Oct 25, 2012

      Hard to remove impact of recalls, tsunami and floods but growing trend for Japanese, opposite for GM/Ford. Both Honda and Toyota will have a lot of new models in 2013 and fresh lineup, so probably will continue that way.

  • Chicagoland Chicagoland on Oct 26, 2012

    Those who said 'Honda has lost it' will eat their words.

  • Billfrombuckhead Billfrombuckhead on Oct 27, 2012

    I agree with Warren Buffet, watch for a huge GM resurgence. I'm starting to see new Cadillacs and they are stunning. GM has bunch of new high volume products on the way such as Silverado/Sierra, Tahoe/Yukon/Suburban/Escalade, Impala, Encore and a new compact truck. I also predict that the Escape will start to challenge the Camry for top seller at least until the new Cherokee comes out.