Ur-Turn: Why Buy A Mitsubishi? One Reader's Experience

Ur-Turn
by Ur-Turn

|Reader Josh Howard relates the story of why he recommended a Mitsubishi to a co-worker…he’s a brave soul

After reading Derek’s excellent piece on Mitsubishi and their irrelevance in the American marketplace, I began thinking about the brand, and their history in the United States. A few months ago, I went against my better instincts and actually recommended one to a coworker despite knowing what Mitsubishi turned into in the early 2000’s…not to mention a turbocharged DSM car some years prior.


But, before you condemn me, consider the situation. The person in question is an early twenties receptionist/sales assistant whom I work with She’s kind and smart and most certainly capable of deciding on a car for herself. The woman’s done well for herself, but money has been tight as she prepares to get married. Her previous vehicle, a 1999 Jeep Cherokee Sport (and my current beater) gave her more problems than she could endure.

As most people know, these Jeeps are prone to chronic overheating as they age and the radiators get stopped up. Eventually, she came to work so frustrated one day that I told her I’d take it off her hands just so she wouldn’t have to worry about it.

In the following weeks, she drove her fiance’s older Chevy pickup truck to work and commenced her search for a car. Being a very long time Nissan owner, I recommended a used Altima or two. Our location in the Detroit area meant that domestic cars fresh off lease would be an appealing alternative

Fusions and Sebrings were looked at, but reject. My Altima recommendation ended up being out of her range with too many miles. Then, the ’09 Mitsubishi Galant showed up. It was metallic white, always looked clean, was newer than the other cars she looked at, had very low miles, and was ‘Japanese’ with a small engine. She almost immediately wanted a test drive.

In comparison to anything she had been driving, the Mitsubishi seemed luxurious, sporty, and everything worked! The price was thousands less than the competition and she felt comfortable driving it. It excited her and the thought of having a newer car that was reliable, got better mileage, and was fun for her to drive was enough to convince her to chat with me about it.

When she came back to work the next day, I knew what she was going to get. After questioning her, there was no doubt in my mind where her money was going. She was visibly excited to have driven what she felt was a ‘sporty sedan’ that was also economical. And, she immediately could see herself taking it home. That… right there… THAT is what sells any car as others on this site will attest.

Why did I write this? Because, I feel like most of the comments to the article leave one thing out…perception. Her view was not like us car buffs. She looked for different traits than we look for. Even when sitting in and driving cars side by side, she experienced things differently. We tend to forget that prior vehicle history easily convinces people to buy brands that they wouldn’t normally think of. In her mind, Mitsubishi was a Japanese car brand that made sporty and relatively reliable cars. How could I say “no, don’t buy that” to her? In the day and age where most every car is reliable, isn’t happiness enough? Why buy a Mitsubishi? Because, it fits into your budget and you enjoy driving it regardless of the emblem on the grill… that’s what’s really important.

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  • Chicagoland Chicagoland on Sep 08, 2012

    I realized weeks after this was posted that the Galant is dropped for 2013. So, it is an orphan car, meaning, even worse resale and parts availabilty. Mitsu has pulled the plug, and the lady who thought the car was a 'good deal' will get a 'good life lesson' in car ownership when she tries to sell or fix it. Should tell anyone the truth about a car being discontinued. If they still buy, then good luck to them.

  • LALoser LALoser on Sep 08, 2012

    Six months ago I bought a new Lancer Ralliart, the following are my thoughts: 1- Looks boy-racer enough to be fun, but not over the top. 2- Only 3000 miles on it, but no problems at all. 3- Ride can be jarring over bad roads, but it pays off in taking corners like a slot-car. I would never push this car to its limits as a commuter. 4- Interior is hard plastic, black, drab. I do not care about this, the fun more than makes up for it. 5- People may or may not be impressed with the badge, again, it does not matter to me as I live my own life and pay my own bills. 6- Paid 25K for it and got .9% interest with a bumper to bumper 5 year warranty, unlimited miles. For a fun car, AWD, warranty good enough for me, it seemed and still is a much better deal than a drab 2WD model.

  • TheMrFreeze That new Ferrari looks nice but other than that, nothing.And VW having to put an air-cooled Beetle in its display to try and make the ID.Buzz look cool makes this classic VW owner sad 😢
  • Wolfwagen Is it me or have auto shows just turned to meh? To me, there isn't much excitement anymore. it's like we have hit a second malaise era. Every new vehicle is some cookie-cutter CUV. No cutting-edge designs. No talk of any great powertrains, or technological achievements. It's sort of expected with the push to EVs but there is no news on that front either. No new battery tech, no new charging tech. Nothing.
  • CanadaCraig You can just imagine how quickly the tires are going to wear out on a 5,800 lbs AWD 2024 Dodge Charger.
  • Luke42 I tried FSD for a month in December 2022 on my Model Y and wasn’t impressed.The building-blocks were amazing but sum of the all of those amazing parts was about as useful as Honda Sensing in terms of reducing the driver’s workload.I have a list of fixes I need to see in Autopilot before I blow another $200 renting FSD. But I will try it for free for a month.I would love it if FSD v12 lived up to the hype and my mind were changed. But I have no reason to believe I might be wrong at this point, based on the reviews I’ve read so far. [shrug]. I’m sure I’ll have more to say about it once I get to test it.
  • FormerFF We bought three new and one used car last year, so we won't be visiting any showrooms this year unless a meteor hits one of them. Sorry to hear that Mini has terminated the manual transmission, a Mini could be a fun car to drive with a stick.It appears that 2025 is going to see a significant decrease in the number of models that can be had with a stick. The used car we bought is a Mk 7 GTI with a six speed manual, and my younger daughter and I are enjoying it quite a lot. We'll be hanging on to it for many years.
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