Self-Driving Cars: Don't Hold Your Breath
Ben Klayman, Reuters’ Detroit-based crack car correspondent, wrote a very good feature on self-driving cars. After interviewing many sources, he comes to the conclusion that “it’s been more than half a century since some of the first concept cars boasting self-driving features were presented to the world” and that this probably will not change anytime soon. Even Eric Schmidt, CEO of Google and the staunchest supporter of the technology cautiously says that “self-driving cars should in our lifetime become the predominant way.”
1956 Firebird II – had autopilot
The answers Klayman received from experts range from “My mental model of trust in technology is a Windows blue screen of death. That’s how much faith I have in PCs and computer systems,” said by Bryan Reimer, a research scientist at Massachusetts Institute of Technology’s AgeLab, to a despondent Bob Casey, curator of transportation at the Henry Ford Museum in Dearborn, Michigan, who seems to have accepted that the driverless car is coming and who is already bemoaning the past when real cars were still driven by real people:
“Part of the fundamental attraction of automobiles has been the actual driving of them. If you do away with that, then it really becomes an appliance … a toaster, a washing machine.”
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Driverless cars can't happen fast enough in my opinion. By my observations 80% of the driving public does their best to detach themselves from the driving process as it is. Better to get them fully out of the driving loop so I don't have to worry about them merging into me while they text on their cellphones.
First, one big thing about comparing FAA software to MS-bloat is that the FAA can come into the software house and demand an explanation for every single line of code a programmer ever committed. Vastly different from what is in windows, office, or iDrive. I can't belive the list above. If automated cars come, it will be driven by: Old people who know they can't drive, but won't give up their freedom. Nearly all are in the latter, the former takes awhile. Soccer moms aren't quite the political force they are said to be, but they all vote and would love to have an electronic chauffeur available. Chronic drunk drivers aren't a political force at all (and MADD will fight tooth and nail to prevent them from going safely to and from bars), but will certainly cut down the 30k/year deaths. Drafting. Somehow they the article never mentioned the gas mileage benefits to drafting. Notice the olympic peloton at ~35mph? Any idea how much more important it would be at >70? Also allowing such close following would pretty much mean a break from endless and expensive building of new highways. People won't care about this until after it is done, then won't know how they lived without it.