BMW: Crisis, What Crisis, Anyone Seen A Crisis?

Bertel Schmitt
by Bertel Schmitt
bmw crisis what crisis anyone seen a crisis

It is possible to make cars in Europe and to nevertheless survive quite nicely. The secret: Sell a lot of them elsewhere than in Europe. Case in point: BMW. Despite a disappointing month in its home market Germany, BMW had a best-ever global July, following record sales in the first half of the year.

BMW 7 month results 2012Jul’12Jul’11YoYY2D 12Y2D 11YoYAsia36,12829,95020.8%274,058219,20425.0%China23,09218,85822.5%182,048140,47229.6%Europe60,85562,350-2.4%497,932499,749-0.4%North America33,07631,9753.4%227,696210,8768.0%U.S.A.27,15226,1204.0%185,715169,6419.5%Group total135,537129,1025.0%1,036,088962,4937.6%

With strong sales in the U.S. and very strong sales in China, BMW lifted the July number to 135,537 BMW, MINI and Rolls-Royce brand vehicles, up 5% compared to the previous year. January to July, deliveries climbed 7.6% to 1,036,088 vehicles. EU woes notwithstanding, BMW sales chief Ian Robertson is “confident that we will continue to make solid gains throughout the second half of the year.”

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  • Felix Hoenikker Felix Hoenikker on Aug 07, 2012

    With BMW, it's not the four or six cylinders under the hood, but the a$$hats behind the wheel.

    • See 1 previous
    • Advance_92 Advance_92 on Aug 07, 2012

      @rickyc Yeah, they're all switching to G37s, anyway.

  • Fred Fred on Aug 07, 2012

    A couple less cylinders and a questionable styling detail and BMW is garbage? Looks like they are doing all right despite the nay sayers.

  • Advance_92 Advance_92 on Aug 07, 2012

    BMW spent the last 40 years positioning themselves as a very expensive high class brand in the US so the idea of diesels and four cylinder models rubs the local market the wrong way.

  • El scotto El scotto on Aug 07, 2012

    Love em, hate em, tell the porcupine joke; BMW is every automobile marketers target.