Vanquish Thy Enemy, Only $299,000

Bertel Schmitt
by Bertel Schmitt

If you are seeking to conquer, subjugate, crush, annihilate, subdue, rout, defeat thy enemy on track, or, preferably, Autobahn, then collect all your pennies and buy the car that is synonymous for all that vehicular domination: The Aston Martin Vanquish, the car formerly known to a high net-worth clientele as the AM310. Yesterday, the Kuwaiti-held purveyor of handmade super cars finally unveiled its new flagship.

Powered by a 6 liter V12 engine, the car is said to be good for 0-62 mph in 4.1 seconds and a top speed of 183 mph / 295 km/h.

For the price ($299,000 base) one would expect speeds beyond 300 km/h to assure reliable vanquishification, but I guess you can’t have everything.

The body is made from bonded aluminum with snazzy carbon fiber body panels. More specs are here.

Deliveries will commence in late 2012 in Europe.


Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Tjh8402 Tjh8402 on Jun 20, 2012

    That it is slower than the original Vanquish is baffling considering the supposed march of progress and the fact that it is more powerful. On the other hand, the noise, oh the noise...god bless Aston Martin for sticking with the normally aspirated V-12. Personally, I'd probably go for a V-12 Vantage with a proper manual and pay whatever they asked to get them to bump the engine up to this specification.

  • El scotto El scotto on Jun 20, 2012

    Unobtanium for us mere mortals. For 300k it better need mortgage insurance. Glad they make cars like this to inspire lust in gear heads.

  • Zipper69 "At least Lincoln finally learned to do a better job of not appearing to have raided the Ford parts bin"But they differentiate by being bland and unadventurous and lacking a clear brand image.
  • Zipper69 "The worry is that vehicles could collect and share Americans' data with the Chinese government"Presumably, via your cellphone connection? Does the average Joe in the gig economy really have "data" that will change the balance of power?
  • Zipper69 Honda seem to have a comprehensive range of sedans that sell well.
  • Oberkanone How long do I have to stay in this job before I get a golden parachute?I'd lower the price of the V-Series models. Improve the quality of interiors across the entire line. I'd add a sedan larger then CT5. I'd require a financial review of Celestiq. If it's not a profit center it's gone. Styling updates in the vision of the XLR to existing models. 2+2 sports coupe woutd be added. Performance in the class of AMG GT and Porsche 911 at a price just under $100k. EV models would NOT be subsidized by ICE revenue.
  • NJRide Let Cadillac be Cadillac, but in the context of 2024. As a new XT5 owner (the Emerald Green got me to buy an old design) I would have happy preferred a Lyriq hybrid. Some who really like the Lyriq's package but don't want an EV will buy another model. Most will go elsewhere. I love the V6 and good but easy to use infotainment. But I know my next car will probably be more electrified w more tech.I don't think anyone is confusing my car for a Blazer but i agree the XT6 is too derivative. Frankly the Enclave looks more prestigious. The Escalade still has got it, though I would love to see the ESV make a comeback. I still think GM missed the boat by not making a Colorado based mini-Blazer and Escalade. I don't get the 2 sedans. I feel a slightly larger and more distinctly Cadillac sedan would sell better. They also need to advertise beyond the Lyriq. I don't feel other luxury players are exactly hitting it out of the park right now so a strengthened Cadillac could regain share.
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