Opel: Junior Tired, Adam Wired
Today, Opel revealed the real name of its Junior. Via Facebook. Everybody, say Hallo to Adam. Give that boy an apple!
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Lame. If the Boeing 787 thing hadn't happened a month or two ago, then this would seem moderately creative. But now, this looks like a TV series spin off of a good movie. http://www.geekwire.com/2012/wow-test-pilots-trace-787-boeing-logo-sky-seattle-iowa/
I guess the Boeing 787 thing just called attention of some airline pilots community and fans of the airlines/aviation world...Nothing to do with the car business. I personally do not like the Adam name for a car!!
An Enzo it isn't. And they shouldn't try to copy.