Ghosn's Two Front China Offensive

Bertel Schmitt
by Bertel Schmitt

The Nikkei [sub] must have been having intimate chats with sources high up in Nissan’s tower at the Yokohama waterfront again.

Prematurely perturbing press people at Nissan, the Tokyo wire reports that a new factory will be constructed in China, and that Infiniti cars will be built at yet another factory in China. In the meantime, Reuters cultivated sources at Renault and says that Renault will finally finalize a deal to produce cars in China.

According to The Nikkei [sub], Nissan will build its long-rumored plant in China’s port city of Dalian. It will be Nissan’s fourth Chinese plant in a joint venture with Dongfeng.

Also according to The Nikkei [sub], Nissan will begin the long-rumored production of Infinitis in China. It will not make them in Dalian as the rumor went, but at the current Xiangyang plant in Hubei Province. Says the Nikkei:

“The Xiangyang plant produces the Teana mainstay midsize sedan. The Infinitis it makes will be similar in size to the Teana, enabling capital investment to be held down.”

Reuters meanwhile heard in Paris that Renault and Dongfeng have finalized a framework agreement on their long-rumored joint venture. This deal has been long in the works, but changing Chinese rules that are less welcoming to investments by foreign automakers added extra urgency. “We just made the window,” Reuter’s source said. Currently, Renaults are only imported to China. Says Reuters:

“Renault’s 80 Chinese sales outlets sold just over 24,000 imported vehicles last year, the bulk of them Korean-made Koleos SUVs.”

All of this is highly unofficial, but likewise highly likely. Renault’s and Nissan’s double-CEO Carlos Ghosn will come to Beijing for the auto show on April 23. Full court press events are planned, and Ghosn will have lots to talk about.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • GS650G GS650G on Apr 13, 2012

    How long before all their cars are made in the middle kingdom?

  • Caraholica Caraholica on Apr 13, 2012

    The picture is just crying for a caption. "If we have to keep making cars in Japan....", or "Sergio Smergio, here's what I think of Fiat's chances in the US". Oh well, I'm sure better one's are coming.

    • Don1967 Don1967 on Apr 14, 2012

      "Carlos Ghosn blows his brains all over the... no, wait, that's just Japan."

  • ToolGuy Learn to drive, people.
  • Oberkanone I'd buy a Honda Civic EV for under $30K new if it existed.
  • Bd2 I'm writing a book, so haven't been posting much lately . It is titled "e" is for "e-ATP".
  • 1995 SC Guess V6 Charger owners with no mufflers and drivers of G35's with no front bumpers will have to put a new emblem across half of their windshield
  • Tassos US new car sales are and have been DISMAL for more than a decade now. .................................................Nobody takes into account how many MORE tens of millions of drivers are today, compared to twenty years ago , when 17 million new cars were sold...................................................... If the rate was EQUAL (no of new cars per drivers), it should be 25 million today, not 15. ................................................................................I do NOT agree with the econ illiterate explanation that cars are 'unaffordable' or 'too expensive', made by idiots who do not understand that a 2024 dollar is not worth even HALF, in real buying power, to the 2004 dollar, and that the Average car bought today is INFINITELY SUPERIOR (more powerful, efficient and reliable) than the crappy cars of the 90s and 2000s.......................................................................... I instead attribute the decline to the INCREASED ECON LITERACY of buyers, who see what SCREAMING BARGAINS Used cars are............................................., do NOT want to waste their $ on DEPRECIATION, ...............................................................AND, most important, KEEP their cars for DECADES (AS PROVEN BY AVG AGE STATS)............................... instead of disposing them in 1 or 3 years, as in the BAD old times of the annual model change!
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