Volkswagen Wants Ducati

Bertel Schmitt
by Bertel Schmitt
volkswagen wants ducati

When I started working for (not at) Volkswagen in the 70s, they talked about adding many brands, all the way “from MAN trucks to a motorcycle.” 40 years later, Volkswagen finally has MAN. And it might soon have that motorcycle wish fulfilled.

German media, from Financial Times Deutschland all the way to Das Handelsblatt report that Volkswagen might soon be adding Italy’s Ducati to its sprawling empire. Emperor Ferdinand Piech has a special affinity to the brand: He used to ride a Ducati 1098R. The deal could happen soon: Volkswagen has an option to buy which expires in April, says the Financial Times Deutschland, and the price might be €850 million, plus an assumption of $800 million in debt. Ducati would be bought by Audi, Volkswagen’s unit for (see Lamborghini) Italian properties.

If they add Ducati, another long-cherished Wolfsburg wish would be fulfilled: Volkswagen would finally have its twelve brands.

Another German maker would have to say good-bye to Duacti: Daimler. Daimler and Ducati had a loose alliance. However, Ducatis showed up at Daimler booths at most larger auto shows, fueling fantasies of a takeover.

On the other hand, Volkswagen had been rumored many times before as a suitor for Ducati. Well, it took some 40 years to finally snag MAN.

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  • Sportyaccordy Sportyaccordy on Mar 13, 2012

    Diesel Ducati. 4 banger turbo Ducati w/40 HP, a 6000 RPM redline and a 600lb curb weight. 2WD gross understeering Ducati. "Ducati Edition" Up! FUCK. NO. Why does Duc need any help? They are a standalone bike company that has EARNED the chops to be considered BETTER than the likes of Big Red etc. Leave Ducati Alone!

  • Blowfish Blowfish on Mar 14, 2012

    I guess Piech & Vee Dub wanna to build some desmodromic valved VW, Lambo, Bentley, Bugsgetty, Porsche et al. Should Ducati went to India it may sell like hot cakes just like JLR does now.

  • Art Vandelay It is a shame, this is the perfect sort of vehicle for EBFlex and Tassos to puff each other's peters in but as it is electric, EBFlex will miss out. Sad
  • Art Vandelay Coming to a rental lot near you. And when it does know there is a good chance EBFlex and Tassos have puffed each other's peters in it!
  • Art Vandelay I doubt there is even room for EBFlex and Tassos to puff each other's peters in that POS
  • Art Vandelay The lack of side windows is a boon for EBFlex and Tassos as nobody can see them puffing each other's peters back there!
  • Art Vandelay They all have sunroofs which is good for EBFlex and can stand and hang out the roof while the other puffs his peter