Chinese Bus Drivers Told Not To Total Super Cars
After a rash of crashes involving pricey supercars in China, a bus company in Jinghua, China, is taking action. It teaches its bus drivers:
a.) How to spot a super car
b.) How much that super car costs.
Not in order to raise brand awareness amongst its bus drivers.
To mitigate the possible damage, these posters appeared on the walls of the bus company. The posters show the logo of the super car manufacturer and the average price in China. The 500 next to the Maybach indicate 5 million yuan ($800,000.) About right. Ouch.
The only problem: By the time you are close enough to see the logo, it’s usually too late.
Nitpicking Carnewschina misses Porsche on the list, and deduces that the Zuffenhausen cars can be “freely crashed.”
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Granted, I've never been to China, but why would you have to treat supercars differently than any other car in traffic (other than trying not to get too distracted)? Isn't this encouraging distraction in itself? I mean, wouldn't it be better just to teach keeping distance in general?
I would personally consider this a list of targets. You could keep track of your value, like the tonnage sunk by your submarine.