Junkyard Find: 1990 Daihatsu Charade SE

Murilee Martin
by Murilee Martin

Did anyone in America buy Daihatsu Charade s? In at least one case, yes!

In 1990, car shoppers looking for a small gas-sipping-yet-sporty Japanese car had their needs amply met by the Civic, Corolla, Sentra, Protegé, and Mirage. Hell, even the Geo Storm/Isuzu Impulse held a tiny piece of the high ground needed by Daihatsu to make a go of it with the Charade. Potential Charade buyers, perhaps too distracted by the prospect of the Mother of All Battles to find their local Daihatsu dealership, went to the competition.

But not the buyer of this ’91, who persevered and was rewarded with this lil’ red devil! This example features the not-at-all-sought-after “big-block” four-cylinder engine, which made 80 horsepower instead of the base three-banger’s 53 horses.

All in all, not one of the great moments in automotive history. Still, FAW thinks enough of the G100 Charade to build it to this day in China.

There’s a single Daihatsu Charade running in the 24 Hours of LeMons these days, thanks to Dai Hard Racing in California. It’s been heavily modified with turbocharging and who-knows-what-else and it’s quite fast (and unreliable); I don’t scrutinize the Dai Hard machine too closely when I’m doing BS inspections, because, well, it’s a Daihatsu!







Murilee Martin
Murilee Martin

Murilee Martin is the pen name of Phil Greden, a writer who has lived in Minnesota, California, Georgia and (now) Colorado. He has toiled at copywriting, technical writing, junkmail writing, fiction writing and now automotive writing. He has owned many terrible vehicles and some good ones. He spends a great deal of time in self-service junkyards. These days, he writes for publications including Autoweek, Hagerty and The Truth About Cars.

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  • Daihatsu Daihatsu on Jan 19, 2012

    I Have a 1988 XL Hatchback 5 speed 3 cyl. with 200k miles and just totally overhauled (leaky head gasket,still got 42 MPG but I wanted new parts everywhere, see rockauto.com for parts)with now 1200 miles on it. Driving it from since 1993 from Ca. to Fl. to MO. it would get 44 MPG with the air on doing 70 MPH.Has power windows,mirror and Tech. Gets about 39 MPG around town. Painted it yellow and have biggest 13 inch tires on it and it handles like a dream. Detroit screams about trying to make a car that get 30 MPG in 2011 but this was going strong in 1988.

  • Mnemic Pretty simple solution, turn it into a flex plant and build car for Canada only. Canada buys 100K American cars a month and GM, Ford and Chrysler can all just build them there. They can't afford not to. By making it a flex plant they can build Rams, Grand Cherokees and whatever else they want. Crazy idea? Thats how it was before free trade.
  • EBFlex The tax credit was the biggest driver of EV sales. We know this because of how they have fallen off a cliff after it was ended.So yes, it mattered greatly. That being said, it was correct to end it.
  • Coo170078287 Did not affect decision at all. The car was too expensive and income too high to meet thresholds. Will definitely buy another.
  • MaintenanceCosts Still too expensive in this market, and the tax credit helped less than it should have, because OEMs just cranked prices and took profits. Batteries are getting cheaper and if the EVs don't eventually follow suit then it strongly suggests anticompetitive behavior by OEMs.
  • The Oracle Stellantis is broke and proud Americans don’t want Canadian built cars. End of discussion. Easy way to rationalize capacity in North America while kissing the ring of Trump.
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