Europe's Top Ten Cars: The Golf Still Has The Most Lovers
January 27th, 2012 2:24 PM Share
We have already told you how many cars were sold in Europe last year, and by which company. But who cares about car companies, you care about cars.
After Jato Dynamics did the required cross-tabbing, we are pleased to bring you Europe’s most loved (and bought) cars of 2011.
Europe’s Top Ten 2011RankMake & ModelDec_11Dec_10change20112010change1VOLKSWAGEN GOLF33,84933,5910.8%484,547492,238-1.6%2VOLKSWAGEN POLO26,31525,5812.9%356,490354,6400.5%3FORD FIESTA25,11323,1048.7%348,465401,919-13.3%4OPEL/VAUXHALL CORSA24,27528,208-13.9%313,325318,900-1.7%5RENAULT CLIO20,21926,830-24.6%294,172338,583-13.1%6OPEL/VAUXHALL ASTRA21,30222,509-5.4%287,249290,936-1.3%7FORD FOCUS18,78715,42521.8%280,209261,8577.0%8PEUGEOT 20716,68123,524-29.1%242,385305,461-20.6%9RENAULT MEGANE17,83818,246-2.2%239,329260,932-8.3%10VOLKSWAGEN PASSAT17,0119,30682.8%233,330159,26446.5%
Published January 27th, 2012 1:21 PM
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14 of 33 comments
It's impressive that VW manages to flog so many Golfs, considering the current model was launched in 2003 and is now 9 years old (despite the 2009 facelift, which itself was just a cost-cutting exercise).
I know a couple of reasons VW manage to sell more cars than the Japanese. Firstly they have a reasonably cheap base model to get sensible people in through the doors (1.2 Trendline, starting at roughly 40k $ in Norway), and then there's the Halo car (R32 4wd, easily optioned up to 120K $ ), to get the enthusiasts through the doors. And then there's everything in between, assuring you that you end up with a more or less unique car (statistically VW thinks that they build less than 10 identical Golfs on an average every year). (three different body styles, hatch, Plus (also as crossover), and wagon, at least 20 engines, etc.) This makes the customer feel special, at least more than having to choose between two engines and 7 colors, like most Japanese brands. And they offer a little better quality feel, sound insulation and interior materials, so you get something for your money besides just reliability. (which, according too many people I know, is still the only major advantage any Japanese car has)
What happened to the Passat to get such a large jump? I'm sure everyone else would love that sort of effectiveness year to year!
No big surprises here, though I didn't expect the Polo to outsell the Fiesta. I also find it a bit extraordinary that a moderately heavy facelift has managed to boost Passat sales so much.