Japan In November 2011: Double-Digit Up
Regular Vehicle Sales Japan November 2011
ManufacturerNov ’11Nov ’10ChangeFYTD’11FYTD’10ChangeDaihatsu29625715.2%2,8745,621-48.9%Hino3,0682,54020.8%30,79226,61715.7%Honda32,77732,2941.5%347,587457,669-24.1%Isuzu4,1853,27028.0%37,80240,591-6.9%Lexus3,7951,93895.8%40,12331,75226.4%Mazda10,8797,05054.3%135,236166,853-18.9%Mitsubishi4,5503,02650.4%51,50564,885-20.6%Mitsubishi Fuso3,1592,05953.4%24,44822,6697.8%Nissan39,47031,48625.4%411,811474,380-13.2%Subaru4,8414,39610.1%66,95973,958-9.5%Suzuki6,0803,94854.0%71,00754,48330.3%Toyota120,30596,87424.2%1,056,1051,453,901-27.4%UD Trucks95555970.8%7,5937,5101.1%Other17,87613,54931.9%183,272169,1618.3%Total252,236203,24624.1%2,467,1143,050,050-19.1%All things are relative: Now that we are comparing with absolutely dismal numbers in the preceding year, November car sales in Japan look downright healthy. Sales of new cars, trucks and buses were 252,236 units, up 24.1 percent from a year earlier in November, the Japan Automobile Dealers Association says. The numbers do not include sales of separately reported minivehicles.
Mini Vehicle Sales Japan November 2011
ManufacturerNov ’11Nov ’10ChangeYTD’11YTD’10ChangeSuzuki45,24342,2237.2%438,237528,132-17.0%Daihatsu52,36140,32229.9%497,827564,212-11.8%Mitsubishi6,9069,101-24.1%85,945102,026-15.8%Subaru9,3226,29948.0%76,28992,020-17.1%Honda8,1509,141-10.8%114,486147,689-22.5%Mazda3,9512,84738.8%42,55747,403-10.2%Nissan15,33610,40847.3%134,399136,661-1.7%Toyota2,05904,120Other313-76.9%4092-56.5%Total143,331120,35419.1%1,393,9001,618,235-13.9%Sales of mini, or kei cars rose 19.1 percent in November year-on-year, the Japan Mini Vehicle Association reports. Counting advice: Fiscal (April-November) year for regular cars, calendar (January-November) year for kei cars.
All Vehicle Sales Japan November 2011, Consolidated
ManufacturerNov ’11Nov ’10ChangeDaihatsu52,65740,57929.8%Hino3,0682,54020.8%Honda40,92741,435-1.2%Isuzu4,1853,27028.0%Lexus3,7951,93895.8%Mazda14,8309,89749.8%Mitsubishi11,45612,127-5.5%Mitsubishi Fuso3,1592,05953.4%Nissan54,80641,89430.8%Subaru14,16310,69532.4%Suzuki51,32346,17111.2%Toyota122,36496,87426.3%UD Trucks95555970.8%Other17,87913,56231.8%Total395,567323,60022.2%Consolidated across mini and regular vehicles, sales grew 22.2 percent according to our spreadsheet. No year-to-date numbers due to the aforementioned differences.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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There are still a lot of cars that need to be replaced after last spring's triple whammy.
Lexus seems to be doing well? How is it comparing to the imported luxury brands?