What's Wrong With This Picture: GM Hearts Cycling After All Edition

Edward Niedermeyer
by Edward Niedermeyer
what s wrong with this picture gm hearts cycling after all edition

Having royally pissed off all of cyclist-dom with a tone-deaf, multi-brand ad in college newspapers, GM just so happens to have a concept car for the SEMA tuner show featuring a mountain bike. Not that the two are in any way related though, as NASCAR racer Ricky Carmichael is the creative force behind the concept. The 15-time American Motorcycle Association champion explains in a Chevy press release

The car looks so cool, colorful and fun to drive. I live my life on the go and this Sonic really represents that active lifestyle and my desire to have fun when I’m off the race track.

See? Cycling is cool… as a hobby. On the other hand, maybe the bike just a way to escape the photoshopped beach when this slammed Sonic inevitably gets stuck in the sand. Or perhaps it’s there as a reminder that even if you want to drive a Sonic you may be stuck on a bike, as Automotive News [sub] reports that GM has to idle production of the subcompact for two weeks over a parts shortage. Either way, it’s an improvement on shaming cyclists into buying cars.

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5 of 13 comments
  • Tallnikita Tallnikita on Nov 01, 2011

    OR you can remove the front wheel and put the bike inside the car and save gas. Is that uncool too?

    • See 2 previous
    • Quentin Quentin on Nov 01, 2011

      @Slow_Joe_Crow I've converted to a hitch mount rack since I got my 4Runner. I still have trays and roof rails if I need more than 2 bikes, but I use the hitch 99% of the time. It is installed and removed in the matter of minutes and doesn't give me the fuel economy penalty. When my wife gets a new car, I'll be installing a receiver on it, too.

  • Sushytom Sushytom on Nov 01, 2011

    The funny thing is, GM has been a major sponsor of US coverage of the Tour de France for several years, in the form of heavy Cadillac advertising and marketing tie-ins on the Versus cable network. In a lot of upscale areas of the US, a "cyclist" is not a kid who can't afford a car, it means a middle aged professional with enough spare income to indulge in a very expensive hobby. GM would love to tap that demographic, but it looks like they have a long way to go yet.

  • NotMyCircusNotMyMonkeys for that money, it had better be built by people listening to ABBA
  • Abrar Very easy and understanding explanation about brake paint
  • MaintenanceCosts We need cheaper batteries. This is a difficult proposition at $50k base/$60k as tested but would be pretty compelling at $40k base/$50k as tested.
  • Scott ?Wonder what Toyota will be using when they enter the market?
  • Fred The bigger issue is what happens to the other systems as demand dwindles? Will thet convert or will they just just shut down?