What's Wrong With This Picture: GM Hearts Cycling After All Edition

Edward Niedermeyer
by Edward Niedermeyer

Having royally pissed off all of cyclist-dom with a tone-deaf, multi-brand ad in college newspapers, GM just so happens to have a concept car for the SEMA tuner show featuring a mountain bike. Not that the two are in any way related though, as NASCAR racer Ricky Carmichael is the creative force behind the concept. The 15-time American Motorcycle Association champion explains in a Chevy press release

The car looks so cool, colorful and fun to drive. I live my life on the go and this Sonic really represents that active lifestyle and my desire to have fun when I’m off the race track.

See? Cycling is cool… as a hobby. On the other hand, maybe the bike just a way to escape the photoshopped beach when this slammed Sonic inevitably gets stuck in the sand. Or perhaps it’s there as a reminder that even if you want to drive a Sonic you may be stuck on a bike, as Automotive News [sub] reports that GM has to idle production of the subcompact for two weeks over a parts shortage. Either way, it’s an improvement on shaming cyclists into buying cars.

Edward Niedermeyer
Edward Niedermeyer

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  • Tallnikita Tallnikita on Nov 01, 2011

    OR you can remove the front wheel and put the bike inside the car and save gas. Is that uncool too?

    • See 2 previous
    • Quentin Quentin on Nov 01, 2011

      @Slow_Joe_Crow I've converted to a hitch mount rack since I got my 4Runner. I still have trays and roof rails if I need more than 2 bikes, but I use the hitch 99% of the time. It is installed and removed in the matter of minutes and doesn't give me the fuel economy penalty. When my wife gets a new car, I'll be installing a receiver on it, too.

  • Sushytom Sushytom on Nov 01, 2011

    The funny thing is, GM has been a major sponsor of US coverage of the Tour de France for several years, in the form of heavy Cadillac advertising and marketing tie-ins on the Versus cable network. In a lot of upscale areas of the US, a "cyclist" is not a kid who can't afford a car, it means a middle aged professional with enough spare income to indulge in a very expensive hobby. GM would love to tap that demographic, but it looks like they have a long way to go yet.

  • NJRide So this is an average age of car to be junked now and of course this is a lower end (and now semi-orphaned) product. But street examples seem to still be worth 2500? So are cars getting junked only coming in because of a traumatic repair? If not it seems a lot of cars being junked that would still possibly worth more than scrap.Also Murilee I remember your Taurus article way back what is the king of the junkyard in 2024?
  • AMcA I applaud Toyota for getting away from the TRD performance name. TuRD. This is another great example of "if they'd just thought to preview the name with a 13 year old boy."
  • Jeff Does this really surprise anyone? How about the shoes and the clothes you wear. Anything you can think of that is either directly made in China or has components made in China likely has some slave labor involved. The very smart phone, tablet, and laptop you are using probably has some component in it that is either mined or made by slave labor. Not endorsing slave labor just trying to be real.
  • Jeff Self-driving is still a far ways from being perfected. I would say at the present time if my car took over if I had a bad day I would have a much worse day. Would be better to get an Uber
  • 2manyvettes Time for me to take my 79 Corvette coupe out of the garage and drive if to foil the forces of evil. As long as I can get the 8 track player working...