What's Wrong With This Picture: GM Hearts Cycling After All Edition
Having royally pissed off all of cyclist-dom with a tone-deaf, multi-brand ad in college newspapers, GM just so happens to have a concept car for the SEMA tuner show featuring a mountain bike. Not that the two are in any way related though, as NASCAR racer Ricky Carmichael is the creative force behind the concept. The 15-time American Motorcycle Association champion explains in a Chevy press release
The car looks so cool, colorful and fun to drive. I live my life on the go and this Sonic really represents that active lifestyle and my desire to have fun when I’m off the race track.
See? Cycling is cool… as a hobby. On the other hand, maybe the bike just a way to escape the photoshopped beach when this slammed Sonic inevitably gets stuck in the sand. Or perhaps it’s there as a reminder that even if you want to drive a Sonic you may be stuck on a bike, as Automotive News [sub] reports that GM has to idle production of the subcompact for two weeks over a parts shortage. Either way, it’s an improvement on shaming cyclists into buying cars.
More by Edward Niedermeyer
Comments
Join the conversation
OR you can remove the front wheel and put the bike inside the car and save gas. Is that uncool too?
The funny thing is, GM has been a major sponsor of US coverage of the Tour de France for several years, in the form of heavy Cadillac advertising and marketing tie-ins on the Versus cable network. In a lot of upscale areas of the US, a "cyclist" is not a kid who can't afford a car, it means a middle aged professional with enough spare income to indulge in a very expensive hobby. GM would love to tap that demographic, but it looks like they have a long way to go yet.