Volkswagen Passat Goes Crossover
One of my first jobs as a rookie copywriter in 1973 was the Passat. The Passat, basically a rebadged Audi 80, was the first of the new generation (Passat, Scirocco, Golf, Polo) that saved Volkswagen from eternal damnation and laid the groundwork for Volkswagen’s success today. (See, rebadging isn’t all that bad, it just has to be done right.) Ever since, well over 15 million Passat were built in all shapes and forms. And now, the Passat goes crossover.
First, the name: Passat Alltrack.
“This new version is offered in an estate car configuration, and it closes the gap between the conventional Passat Estate and SUVs such as the Tiguan. The rationale here: many car drivers who use their car as a towing vehicle, or in light off-road situations, want a versatile, sporty and very roomy passenger car that has rugged qualities. Volkswagen developed the Passat Alltrack for this clientele. In comparison with the familiar Passat Estate, the new model is defined by new bumpers in SUV style – with wheel well and side sill flares. Its greater off-road ramp angle, approach angle, departure angle and higher ground clearance all make the Passat Alltrack an excellent SUV alternative for driving on unpaved track.”
That was easy.
Two turbocharged direct injection gasoline engines (TSI) with 118 kW / 160 hp and 155 kW / 210 hp and two turbodiesels (TDI) – also with direct injection – with 103 kW / 140 hp and 125 kW / 170 hp are available in the Passat Alltrack.
The 170 hp TDI and the 210 hp TSI come with standard 4MOTION all-wheel drive and a dual clutch transmission (DSG). For the Passat Alltrack with a 140 hp TDI, all-wheel drive is optional.
The Alltrack will debut in a world premiere at the Tokyo Motor Show. Why there? Because it is based on the Euro Passat. Market launch for the new versatile Alltrack begins in early 2012.
In the U.S., you need to wait for what will be done to the Chattanooga-Passat.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Can I just call it a "Passat Station wagon"?
Isn't "CrossPassat" more in keeping with current naming convention? Audi Allroad, Subaru Outback, Volvo XC70... long live the AMC Eagle!