Volkswagen Is Getting Worried

Bertel Schmitt
by Bertel Schmitt
volkswagen is getting worried

In an interview with Germany’s Handelsblatt, Volkswagen’s CEO Martin Winterkorn said:

„No question, 2012 will be come much tougher, particularly in Europe, and there especially in highly indebted countries like Italy or Spain.The market will shrink in 2012, and we will suffer from that. We expect the European market to get smaller next year. Also the developments in other areas of the world need to be monitored closely.”

On December 15, Winterkorn will prepare the Volkswagen management for the tough times. At a conference in Dresden, there will be “intensive discussions.” This according to an invitation Automobilwoche [sub] could get its hands on.

In Volkswagen-typical hyperbola, the „Strategie 2018“ has been renamed to „Mach 18“. It’s up to you whether you think this means 18 times the speed of light, or (read in German) „do it in 2018.“

Afterburners may be needed, because for the first time, Winterkorn is worried that he might fail:

Winterkorn warns:

“We will reach our Mach 18 targets only with a broad consensus in society.“

If, by 2018, Volkswagen won’t be he largest, most profitable, most admired automaker with the highest customer satisfaction – then it’s the society’s fault. No consensus. Forget about it. New strategy.

Volkswagen is facing more problems than just a soft Europe. There is the never-ending drama with Suzuki. In China, Volkswagen is growing so fast that it has trouble getting qualified personnel. Some factories even have problem getting enough electrical power. And that in a time when China wants to electrify its cars.

According to Automobilwoche, „Winterkorn is worried that the high speed of expansion could create similar problems for Volkswagen as it did fort he Japanese rival Toyota.“

All of this will be discussed on December 15th. It should become an interesting conference.

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2 of 16 comments
  • Sector 5 Sector 5 on Nov 26, 2011

    Herr Winterkorn what was it Hitler said about Von Ribbentrop? "With Von Ribbentrop it is so easy because he always blows ." "The others, they come to me and say we must be CAREFUL, exercise CAUTION etc." "With Von Ribbentrop its much better because all I need do is to gently apply the brakes.."

  • Advo Advo on Nov 28, 2011

    The Euro hasn't fallen probably because a lot of European banks are selling foreign assets and bringing back funds to replace money being withdrawn due to increasing worries about bank solvency. That means the money has go so somewhere, but where? Is it to German bonds, or is there an equal amount of money going to the safer (!) US as is being repatriated? Anyways, I recommend for those who aren't quite sure what's going on or how serious the economic situation is (could be a lot worse than 2008) that they read this and its related articles. This special report is also good for more background/explanation. It all depends on whether the European Central Bank or Germany will put aside their principles and back the other European countries financially.

  • Drnoose Probably just cutting conservative talk radio off at the knees. They can’t beat it, so kill it one way of the other.
  • Teddyc73 Looking forward to this. Hopefully it doesn't succomb to the leftist agenda and only come as an EV. If there is a gasoline version and a decent sized bed I'll consider this to replace my Ram 1500 when the day comes. Please let it be available in colors other than the same boring ones Ram has offered for years.
  • Xidex i haven't even turned the dial to AM since the 90's I think at that time it was only because there is one station i liked was on the AM dial (it is no longer around) Someone had to point to the station otherwise i wouldn't have even scanned the AM dial. I still think the AM dial should be left on radios though, If no one listened to it then there wouldn't be any stations would there.
  • Kwik_Shift I have five AM stations preset, each different from one another in terms of content. Some politics, some day to day, some do it yourselfing or help. Focus is more on local news and events. FM is just about pushing crap music and djs pushing the MSM message for their corporate overlords. FM is about making radio sound exactly the same all over North America. I like ONE FM station that plays different varieties of country music and has an entertaining dj. Overall, to each their own.
  • Kat Laneaux What's the benefits of this as opposed to the Ford or Nissan. Will the mileage be better than the 19 city, 24 hwy? Will it cost less than the average of $60,000? Will it be a hybrid?