The Ultimate Money Machine: BMW Has Best Quarter Ever

Bertel Schmitt
by Bertel Schmitt

Nine months in to the year, the BMW Group already delivered 1,232,584 units to customers, up 16 percent from the same period in the previous year. BMW is well on track of meeting its 1.6 million goal this year. And who says you can only make money when you are one of the top 5 carmakers?

BMW’s 9 month EBIT surged by 92.8 percent to 6.5 billion, profit before tax stands at 6.2 billion, up 94.6 percent. The nine-month profit after tax doubled to euro 4,103 million (2010: euro 2,032 million). 9 months EBIT margin stands at a record 12.8 percent.

And in case you rather lease your bimmer, you contributed to the stellar results of BMW’s Financial Services division which sits on a profit before tax of €1.5 billion, up 66.2 percent for the 9 month period. Full text of financial disclosure attached. NSFW, pure financial pornography.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href=""> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href=""> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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7 of 11 comments
  • Adam Adam on Nov 03, 2011

    I hope that very few of those 1,232,584 units are 550i GTs. That model is arguably one of the most hideous vehicles to ever see the road. BMW should be ashamed for producing such an abomination.

    • Hreardon Hreardon on Nov 04, 2011

      +1, rochskier. Judging by BMW NA's decision to re-evaluate the 5 and 3 series wagons for the US, I'd say the GTs haven't been the rip-roaring success they hoped for.

  • Sam P Sam P on Nov 04, 2011

    Good for BMW. The F30 3-series looks great and should keep the sales momentum rolling for a long time, especially If the engineering department ensures that the HPFP issues that plagued the E90 335i don't show up in the F30 335i or 328i (which now sports the 2.0 liter turbo four with direct injection).

    • Hreardon Hreardon on Nov 04, 2011

      Yeah, I think the F30 is going to be a very popular model. While a lot of bimmer fans are bemoaning how derivative the F30 is, I think it's a very nice evolution of a pretty classic design. There's really not a whole heckofalot you can do to it without Bangling it up.

  • Tstag Tstag on Nov 04, 2011

    This is the market sector to operate in. JLR have about 1/6th of the sales of BMW and actually make about 1/6 of BMW's profits. But a sixth of a big pie still = a lot of pie. If JLR is a relative minnow then what profits are Mercedes making? Any car maker exiting this market sector wants their heads examaning! (ahem Ford)

    • Eldard Eldard on Nov 04, 2011

      JLR don't compete directly with BMW, though, but with the Merc segment. And the Merc segment prefers, well, Mercs.

  • Type57SC Type57SC on Nov 21, 2011

    Front hood on the F30 is weird. they should have continued it to the kidneys