By on October 4, 2011

In Europe, black cars are all the rage. According to Dupont’s 2010 Automotive Color Popularity report, the most popular car color in Europe is black, followed by grey. Usually a very dark grey. In Japan, the most popular car color is white. Followed by silver. Usually a bright silver. However, black is coming on strong in Japan. It already is in third place. Always on the lookout for the latest craze, the Japanese car industry is eager to get into black.

Mazda releases its roadster (known stateside as the Mazda MX-5 as a BLACK TUNED special edition for the Japanese market. According to what Mazda sent me, “the special edition BLACK TUNED Roadster is based on the premium ‘RS RHT’ and ‘VS RHT’ model grades that feature Mazda’s groundbreaking power retractable hard top (RHT). The BLACK TUNED theme is reflected in stylish special features including a Brilliant Black roof and door mirrors, and Gun Metallic 17-inch alloy wheels. Interior quality is also enhanced, with the seats and steering wheel covered in black leather with sand-colored stitching.”

Ok, ok, we get it. But what about the outside?

“Three external body colors are available, including two exclusive colors – Spirited Green Metallic and Velocity Red Mica – and the popular Crystal White Pearl Mica.”

Darn. The “Mazda BLACK TUNED Roadster” comes in all kinds of colors (including a Baruth favorite). As long as it isn’t black.

The car lists in Japan for 3,050,000 yen ($39,759, with tax). White costs $410 more.

Get the latest TTAC e-Newsletter!

11 Comments on “New Mazda MX-5 BLACK TUNED: Available In White, Red, And Green...”


Read all comments

Recent Comments

  • dantes_inferno: …and given the present state of human nature, it certainly doesn’t inspire confidence....
  • dantes_inferno: “The lithium or sodium should go 200,000 miles or more with newer batteries and can be recycled...
  • slavuta: macmcmacmac Canada! We get something like 50% of oil imports from Canada
  • Lightspeed: Saw my first one just yesterday, a very handsome car, looks far more expensive than it is. Nice size and...
  • EBFlex: Ford is lying. This amazingly cheap vehicle is not that compelling of a vehicle, offers poor capability...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber