Pic Of A Pixis

Bertel Schmitt
by Bertel Schmitt

It used to be that Toyota left the kei car minivehicle market to its Daihatsu division, but no more: Today saw the Japanese launch of the first passenger minivehicle to be sold under the Toyota brand. It’s called the “Pixis Space” and putters along on a 40 cubic inch engine.

The Pixis Space goes on sale for between 1,120,000 and 1,611,000 yen ($14,670 to $21,100). The latter version comes with four wheel drive and an intercooler-equipped turbo-charged 40 cubic inch engine – in case you want to let the other guys eat Pixies dust. The car is built by Daihatsu for Toyota.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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