Porsche Sees Red, Develops Ferrari-Killer

Bertel Schmitt
by Bertel Schmitt

Porsche chief Matthias Müller found a big gap in his program. A price gap. “It bugs me that the 911 stops at around €250,000, and then things start moving again with the 918 for €750,000,” Müller complains to the Süddeutsche Zeitung today. “Ferrari builds a comfortable and pretty much competition-free nest. We need to get in there.”

„In there“ will slot a new supersportscar, something like the 959 of the new millennium. Not much is known about the new car, except its price: between €250,000 and €450,000. The car is yet to be developed. Albeit not a volume seller , the new supersport model will help to double Porsche sales from today around 100,000 units per year to 200,000.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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