Japan in June 2011: Fall In Summer

Bertel Schmitt
by Bertel Schmitt

New car sales in Japan dropped in June, but the drop was not as steep as it was in May.

Domestic sales of new cars and trucks, excluding minivehicles, fell 23.3percent on the year to 225,024 vehicles the Japan Automobile Dealers Association said today.

While still a steep decline, it was an improvement from the 37.8percent free fall recorded in May, when sales were seriously hurt by the aftereffects of the Great East Japan Earthquake.

Regular Vehicles June 2011MakerJune ’11June ’10ChangeDaihatsu248495-49.9%Hino1,7122,599-34.1%Honda30,04044,377-32.3%Isuzu2,7514,216-34.7%Lexus3,7922,15176.3%Mazda10,34115,418-32.9%Mitsubishi5,2645,907-10.9%Mitsubishi Fuso17972,245-20.0%Nissan45,11343,3134.2%Subaru6,3945,9397.7%Suzuki6,7884,89638.6%Toyota87,671140,207-37.5%UD Trucks582968-39.9%Other22,53120,7638.5%Total225,024293,494-23.3%

The separately accounted for sales of minivehicles retreated 18.3percent on the year to 126,804 vehicles in June, the Japan Mini Vehicles Association said Friday. This is also better than the 25.4 percent drop in May.

Minivehicles June 2011MakerJune ’11June ’10ChangeSuzuki41,51549,017-15.3%Daihatsu47,39354,929-13.7%Mitsubishi8,8569,771-9.4%Subaru6,5298,684-24.8%Honda 8,74715,920-45.1%Mazda3,1994,434-27.9%Nissan10,56212,515-15.6%Other39-66.7%Total126,804155,279-18.3%

With both vehicle groups consolidated, we see a drop of 21.6 percent.

All vehicles June 2011MakerJune ’11June ’10ChangeDaihatsu47,64155,424-14.0%Hino1,7122,599-34.1%Honda38,78760,297-35.7%Isuzu2,7514,216-34.7%Lexus3,7922,15176.3%Mazda13,54019,852-31.8%Mitsubishi14,12015,678-9.9%Mitsubishi Fuso1,7972,245-20.0%Nissan55,67555,828-0.3%Subaru12,92314,623-11.6%Suzuki48,30353,913-10.4%Toyota87,671140,207-37.5%UD Trucks582968-39.9%Other22,53420,7728.5%Total351,828448,773-21.6%

Sales of imported vehicles profited from the shortage of cars. Imports rose 44 percent year on year to 30,686 in June.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • 3SpeedAutomatic I'd like to see a sedan:[list][*]boxy in shape, avoid the windshield at a 65º angle BS[/*][*]tall greenhouse, plenty of headroom to sit straight up in the back seat[/*][*]V8, true dual exhaust, sans turbo, gobs of torque[/*][*]rear wheel drive, fully independent suspension, accommodate a stretched wheel base (livery service would go nuts)[/*][*]distinctive, tasteful colors (black, navy blue, claret, etc.)[/*][*]more substance, less flash on dashboard[/*][*]limited 5 yr run, get it while you can before the EPA shuts you down[/*][/list]
  • Bd2 Mark my words : Lexus Deathwatch Part 1, the T24 From Hell!
  • Michael S6 Cadillac is beyond fixing because of lack of investment and uncompetitive products. The division and GM are essentially held afloat by mega size SUV (and pick up truck GM) that only domestic brainwashed population buys. Cadillac only hope was to leapfrog the competition in the luxury EV market but that turned out disastrously with the botches role out of the Lyriq which is now dead on arrival.
  • BlackEldo I'm not sure the entire brand can be fixed, but maybe they should start with the C pillar on the CT5...
  • Bd2 To sum up my comments and follow-up comments here backed by some data, perhaps Cadillac should look to the Genesis formula in order to secure a more competitive position in the market. Indeed, by using bespoke Rwd chassis, powertrains and interiors Genesis is selling neck and neck with Lexus while ATPs are 15 to 35% higher depending on the segment you are looking at. While Lexus can't sell Rwd sedans, Genesis is outpacing them 2.2 to 1. Genesis is an industry world changing success story, frankly Cadillac would be insane to not replicate it for themselves.
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