Black Market: New Mercedes-Benz C 63 AMG

by Bertel Schmitt

Published: July 24th, 2011

Alex Dykes ~~will~~ may have another chance to review a Mercedes-Benz C 63 AMG Coupé, the 2012 model this time. Although after the last review of a “halfhearted approach to a hotly contested and prestige-generating segment,” it wouldn’t surprise me if there would be a sudden shortage of the car when Alex shows up.

Mercedes Benz offers “driving dynamics at the highest level” in the new Mercedes-Benz C 63 AMG Coupé Black Series, called “the most powerful C-Class of all time.” (See data below.) Also available is an AMG Track Package with “sports tyres and active rear-axle transmission cooling, plus the AMG Aerodynamics package including flics, a functionally tuned front splitter and an adjustable carbon-fibre rear aerofoil.“

C 63 AMG Coupé Black SeriesDisplacement6208 ccBore x stroke102.2 x 94.6 mmCompression ratio11.3 : 1Output380 kW (517 hp) at 6800 rpm at 6800/minMax. torque620 Nm at 500 rpmEngine weight (dry)196 kgFuel consumption, NEDC combined12.2 l/100 km*CO2 emissions286 g/km*Acceleration 0-100 km/h 4.2 s*

There are enough sites that print the rambling press release (“dashboard with three autonomous round dials”) in its eternity, so in doing our green duty, we ask you to recycle additional information from elsewhere. Just in case you asked.

In the meantime, there is one thing that is bugging me: Why in the world is a Mercedes-Benz C 63 AMG Coupé Black Series all red?

#AMGC63Coupe #BertelSchmitt #Germany #Mercedes

Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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3 of 18 comments

LeMansteve on Jul 25, 2011

"620 Nm at 500 rpm" - I thought this was way too low, so I double checked. Mercedes-amg.com says the torque peak occurs at 5,250 rpm Interesting that they advertise the dry engine weight. Why is that important? Are they going to start advertising dry transmission weight next?

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- Westcott on Jul 25, 2011
  
  I guess any edge you have over the competition becomes fair marketing material.
  
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William442 on Jul 25, 2011

CARGUY: Bring your junk to the dragstrip, and I'll show you my girlfriend's nine second powerglide.

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