After Some Prodding, World's Automakers Rush To Russia
The Russian government offered foreign automakers a deal which would be very costly to refuse: Invest heavily into the Russian auto industry, and Mother Russia will let you import parts and components at negligible or zero duty rates. Present your plans no later than July 1. Miss the deadline, and you may as well kiss the Russian auto market good-bye. Ti ponemaesh?
“Yes, Sir! We understand!” is the chorus from the world’s automakers. “Global automakers are keen to tap the growing market, for which one estimate has it that sales will expand to 3.5 million units in 2015,” writes The Nikkei [sub].
Dmitry Levchenkov, head of the Department of Special Economic Zones at the Ministry of Economy presented a list of first responders:
- Italy’s Fiat plans to invest US$1.1 billion in the next four years to build an assembly plant with an annual capacity of 120,000 vehicles and an engine plant in the country.
- GM plans to invest US$1 billion to expand its existing capacity in Russia over the next three years.
- Ford’s joint venture with Russian auto maker OAO Sollers plans to spend US$1.2 billion to construct three plants in Russia.
- Volkswagen will invest US$900 million to expand its existing plant and build an engine plant.
- Also on Levchenkov’s list were Russia’s AvtoVAZ, its 25 percent shareholder Renault and alliance partner Nissan. No investment sum was given. Today, The Nikkei [sub] says that Nissan and Renault will invest up to 2 billion dollars in Russia through 2015, via its AvtoVAZ connection.
- Russian truck maker Kamaz and Daimler are also on the list.
Expect more announcements before the July 1 deadline.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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It's a pretty short boat-ride from Japan to Eastern Russia, and they just built that fancy new highway from coast-to-coast. Time to start selling some heavy-spec road-train car-haulers to my Russian buyers!
Instead of foreign sounding "Ti ponimaesh'?" it would be better to say "Yasno?"