Saab Wants Needs New Ad Agency
May 27th, 2011 11:30 AM
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Saab is on the hunt for a new advertising agency to take the creative lead on its estimated $114 million global advertising account. According to the U.K. advertising industry rag Campaign, the pitch “could be delayed following problems with production at the carmaker and reports of issues with paying suppliers.”
For more than 15 years, the Saab account had been handled by Lowe’s Swedish office Lowe Brindfors. US and UK advertising was handled by the old GM standby McCann. It is quite common that an account is put under review after such a long time, especially when new owners come in. However, the cause of the pitch was different this time. Lowe Brindfors took a hike.
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I fail to see the meaning or metaphor in Rube Goldberg's glass of water.
I am going to nominate Bertel as "SAAB Man of the Year" award. Swade? You reading. He is doing more to keep this brand alive than any other blogger right now...
SAAB Nevermind(TM) Did I win the pitch?