Reader Mail: Cars For The Car Fans Edition

Edward Niedermeyer
by Edward Niedermeyer

Greg Bennett writes:

Acura is giving away a TSX wagon as part of some new media/action sports hybrid marketing bullshit. New media because it’s on FB, action sports because they’re giving it away to somebody who participates in picturesque young-people activities like kayaking or snowboarding. Ridiculously, Acura doesn’t see fit to include any form of auto racing in their list of action sports.

I want to make them pay for this oversight. And I want a new TSX wagon. But mostly I want to make them pay. If I win, I’m going to race it any way I can — auto-x, rally-x, road racing, drag strip if I have no other options.

However, I don’t think I have enough clout on the internet to make this happen alone, so I’m here asking for help. Any chance you guys would want to adopt another cause? I’d plaster the car with TTAC stickers and name drop everywhere I go if you do. It’d be worth it to see someone rally a TSX wagon, no? Please!

OK, thanks.

I don’t know how the Best And Brightest feels about this, but as far as I’m concerned, car enthusiasts are an endangered species and deserve our support. Remember, this is about more than one promotion: if Acura cared enough about enthusiasts and amateur racers like Mr Bennett, perhaps they’d have brought the TSX wagon to the US sooner and with the option of a manual transmission. In any case, this seems like a good place to draw a line in the sand… if just a fraction of TTAC’s readers hop over to Facebook and vote for Mr Bennett, this could even be the moment where one company realizes that passion for their product is more important as a marketing tool than a million unrelated “lifestyle sports.” Or, as the saying goes, not. Either way, it’s worth a shot, and voting only takes a minute [Please note that this contest is guided by Acura’s privacy policy, which is disclosed here].

While you’re over on Facebook, make sure you’ve “liked” TTAC’s page too… there are no prizes, but we do give our content away every day, and we ask for so very little in return. Plus, it’s a great place to discuss the stories that are too obscure even for TTAC, post your own comments, tips and pictures and check out the bonus content that didn’t make it to the TTAC blog.

Edward Niedermeyer
Edward Niedermeyer

More by Edward Niedermeyer

Join the conversation
3 of 36 comments
  • Norma Norma on Mar 15, 2011

    Since even EN described 'car enthusiasts are an endangered species', what is the reason for Acura to cater to such a 'dying breed'?

  • Greg Bennett Greg Bennett on Mar 15, 2011

    Thanks for the nod! I'm actually surprised at the support I'm getting, but I guess nobody wants to see a waterskiier win. And a shirtless one at that!

  • Geozinger Put in the veggie garden (Western Michigan, we still can get frost this late in the year) finished the remainder of the landscaping updates and hand washed both my beater Pontiac and the Town and Country! Going to the beach today...
  • Rochester I wouldn't obsess over the rate of change, it's happening whether we want it or not.
  • EBFlex At the summer property putting boats in the water, leveling boat lifts, cleaning the lots for summer, etc. Typical cabin stuff in the most beautiful place on the planet
  • Lou_BC I've I spent the past few days in what we refer to as "the lower mainland". I see Tesla's everywhere and virtually every other brand of EV. I was in downtown Vancouver along side a Rivian R1T. A Rivian R1S came off as side street and was following it. I saw one other R1S. 18% of new vehicles in BC are EV'S. It tends to match what I saw out my windshield. I only saw 2 fullsized pickups. One was a cool '91 3/4 ton regular cab. I ran across 2 Tacoma's. Not many Jeeps. There were plenty of Porches, Mercedes, and BMW's. I saw 2 Aston Martin DBX707's. It's been fun car watching other than the stress of driving in big city urban traffic. I'd rather dodge 146,000 pound 9 axle logging trucks on one lane roads.
  • IBx1 Never got the appeal of these; it looks like there was a Soviet mandate to create a car with two doors and a roof that could be configured in different ways.