Reader Mail: Cars For The Car Fans Edition

Edward Niedermeyer
by Edward Niedermeyer
reader mail cars for the car fans edition

Greg Bennett writes:

Acura is giving away a TSX wagon as part of some new media/action sports hybrid marketing bullshit. New media because it’s on FB, action sports because they’re giving it away to somebody who participates in picturesque young-people activities like kayaking or snowboarding. Ridiculously, Acura doesn’t see fit to include any form of auto racing in their list of action sports.

I want to make them pay for this oversight. And I want a new TSX wagon. But mostly I want to make them pay. If I win, I’m going to race it any way I can — auto-x, rally-x, road racing, drag strip if I have no other options.

However, I don’t think I have enough clout on the internet to make this happen alone, so I’m here asking for help. Any chance you guys would want to adopt another cause? I’d plaster the car with TTAC stickers and name drop everywhere I go if you do. It’d be worth it to see someone rally a TSX wagon, no? Please!

OK, thanks.

I don’t know how the Best And Brightest feels about this, but as far as I’m concerned, car enthusiasts are an endangered species and deserve our support. Remember, this is about more than one promotion: if Acura cared enough about enthusiasts and amateur racers like Mr Bennett, perhaps they’d have brought the TSX wagon to the US sooner and with the option of a manual transmission. In any case, this seems like a good place to draw a line in the sand… if just a fraction of TTAC’s readers hop over to Facebook and vote for Mr Bennett, this could even be the moment where one company realizes that passion for their product is more important as a marketing tool than a million unrelated “lifestyle sports.” Or, as the saying goes, not. Either way, it’s worth a shot, and voting only takes a minute [Please note that this contest is guided by Acura’s privacy policy, which is disclosed here].

While you’re over on Facebook, make sure you’ve “liked” TTAC’s page too… there are no prizes, but we do give our content away every day, and we ask for so very little in return. Plus, it’s a great place to discuss the stories that are too obscure even for TTAC, post your own comments, tips and pictures and check out the bonus content that didn’t make it to the TTAC blog.

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3 of 36 comments
  • Norma Norma on Mar 15, 2011

    Since even EN described 'car enthusiasts are an endangered species', what is the reason for Acura to cater to such a 'dying breed'?

  • Greg Bennett Greg Bennett on Mar 15, 2011

    Thanks for the nod! I'm actually surprised at the support I'm getting, but I guess nobody wants to see a waterskiier win. And a shirtless one at that!

  • TheEndlessEnigma I just had one of these earlier this week as a rental while on a business trip. What a completely uninteresting and forgettable appliance the "Corolla Cross" is. Rock hard seating, gutless engine, slushy transmission that pauses to allow you to reconsider your throttle inputs before grudgingly acceding to your suggestions, uninspired handling, poor visibility and "look at me I'm the same as everyone else" styling. Pretty poor effort from Toyota be will be spoken of positively because it is a Toyota, regardless of the vehicle's actual merits....or lack thereof.
  • Da Coyote It's attractive, but having owned an Alfa in college (yes, I was stupid enough to have one), and even having loved driving it during the few days it was drivable, I'll give it a pass. However, I'd love Italian styling coupled with Toyota engineering. A painful thought would be Toyota styling coupled to Alfa engineering.
  • EBFlex Only 33 miles is disappointing. 50 miles should be the absolute minimum when it comes to PHEVs, especially for the cost of this Toenail
  • Theflyersfan I pass by the "old money" neighborhoods next to the golf course community where many of the doctors and non-ambulance chaser lawyers live in town and these new Range Rovers are popping up everywhere. It used to the Q8 and SQ8, but I'm thinking those leases expired, traded in, or given to their never leaving home son or daughter so they can smash it at a DUI stop, get on the news, and get out of jail free. I'm not getting into their new design language, and I like Land Rovers. They aren't supposed to look like smooth bars of soap - they need a few character lines or hints of offroad ability, even though the odds of this getting on anything other than a gravel parking lot are less than nil. And with the new Range Rover's rear and the taillights, if I wanted a small solid red bar for a lamp that did everything and then dies and then I can't tell what the car wants to do, I'd follow a late 80's, early 90's Oldsmobile 98.
  • Lou_BC Legalize cannabis for racing