Reader Mail: Cars For The Car Fans Edition

Greg Bennett writes:

Acura is giving away a TSX wagon as part of some new media/action sports hybrid marketing bullshit. New media because it’s on FB, action sports because they’re giving it away to somebody who participates in picturesque young-people activities like kayaking or snowboarding. Ridiculously, Acura doesn’t see fit to include any form of auto racing in their list of action sports.

I want to make them pay for this oversight. And I want a new TSX wagon. But mostly I want to make them pay. If I win, I’m going to race it any way I can — auto-x, rally-x, road racing, drag strip if I have no other options.

However, I don’t think I have enough clout on the internet to make this happen alone, so I’m here asking for help. Any chance you guys would want to adopt another cause? I’d plaster the car with TTAC stickers and name drop everywhere I go if you do. It’d be worth it to see someone rally a TSX wagon, no? Please!

OK, thanks.

I don’t know how the Best And Brightest feels about this, but as far as I’m concerned, car enthusiasts are an endangered species and deserve our support. Remember, this is about more than one promotion: if Acura cared enough about enthusiasts and amateur racers like Mr Bennett, perhaps they’d have brought the TSX wagon to the US sooner and with the option of a manual transmission. In any case, this seems like a good place to draw a line in the sand… if just a fraction of TTAC’s readers hop over to Facebook and vote for Mr Bennett, this could even be the moment where one company realizes that passion for their product is more important as a marketing tool than a million unrelated “lifestyle sports.” Or, as the saying goes, not. Either way, it’s worth a shot, and voting only takes a minute [Please note that this contest is guided by Acura’s privacy policy, which is disclosed here].

While you’re over on Facebook, make sure you’ve “liked” TTAC’s page too… there are no prizes, but we do give our content away every day, and we ask for so very little in return. Plus, it’s a great place to discuss the stories that are too obscure even for TTAC, post your own comments, tips and pictures and check out the bonus content that didn’t make it to the TTAC blog.