Japan Likely To Have Lost Half Of Its Car Production In March, April To Be Worse

Bertel Schmitt
by Bertel Schmitt
japan likely to have lost half of its car production in march april to be worse

Japanese car production was down 5.5 percent in February on weak domestic sales (down 12.4 percent in February to 401,292 vehicles) which were (not quite) compensated by a 13.2 percent rise in exports, the Japan Automobile Manufacturers Association says. Exports were especially strong to Europe, where 73.7 percent more cars were shipped. A total of 795,632 automobiles (all kinds) were made in Japan in February. This was the good news.

“Vehicle production in the country is likely to fall sharply in March, as Japanese car makers struggle with parts shortages and other disruptions after the massive earthquake on March 11,” writes The Nikkei [sub]. It takes no crystal ball to come to this conclusion. Japanese car production pretty much came to a standstill after the quake. Depending on who you talk to, the Japanese industry will have lost between 350,000 and 400,000 units by month’s end, with 400,000 the more probable number. For March, the Japanese automobile industry will most likely report a production reduction in the neighborhood of 50 percent or more. This would be a throwback to the darkest days of carmageddon: In March 2009, Japan made 552,071 units. This March, it could be less.

Early sales numbers give a taste of things to come: By March 29, Japanese domestic car sales were down 30 percent, says The Nikkei [sub]. The final number is likely to be worse. One of the oddities of the Japanese car market is that about 40 percent of the sales take place in the last three or four days of the month. “But that is unlikely to happen in March because cars are not being delivered to dealerships,” says The Nikkei.

The full brunt will hit in April. With most production down for the coming month, April will most likely be one of the worst months in modern history of Japanese car production.

Comments
Join the conversation
 1 comment
  • Max So GM will be making TESLAS in the future. YEA They really shouldn’t be taking cues from Elon musk. Tesla is just about to be over.
  • Malcolm It's not that commenters attack Tesla, musk has brought it on the company. The delivery of the first semi was half loaded in 70 degree weather hauling potato chips for frito lay. No company underutilizes their loads like this. Musk shouted at the world "look at us". Freightliners e-cascads has been delivering loads for 6-8 months before Tesla delivered one semi. What commenters are asking "What's the actual usable range when in say Leadville when its blowing snow and -20F outside with a full trailer?
  • Funky D I despise Google for a whole host of reasons. So why on earth would I willing spend a large amount of $ on a car that will force Google spyware on me.The only connectivity to the world I will put up with is through my phone, which at least gives me the option of turning it off or disconnecting it from the car should I choose to.No CarPlay, no sale.
  • William I think it's important to understand the factors that made GM as big as it once was and would like to be today. Let's roll back to 1965, or even before that. GM was the biggest of the Big Three. It's main competition was Ford and Chrysler, as well as it's own 5 brands competing with themselves. The import competition was all but non existent. Volkswagen was the most popular imported cars at the time. So GM had its successful 5 brands, and very little competition compared to today's market. GM was big, huge in fact. It was diversified into many other lines of business, from trains to information data processing (EDS). Again GM was huge. But being huge didn't make it better. There are many examples of GM not building the best cars they could, it's no surprise that they were building cars to maximize their profits, not to be the best built cars on the road, the closest brand to achieve that status was Cadillac. Anyone who owned a Cadillac knew it could have been a much higher level of quality than it was. It had a higher level of engineering and design features compared to it's competition. But as my Godfather used to say "how good is good?" Being as good as your competitors, isn't being as good as you could be. So, today GM does not hold 50% of the automotive market as it once did, and because of a multitude of reasons it never will again. No matter how much it improves it's quality, market value and dealer network, based on competition alone it can't have a 50% market share again. It has only 3 of its original 5 brands, and there are too many strong competitors taking pieces of the market share. So that says it's playing in a different game, therfore there's a whole new normal to use as a baseline than before. GM has to continue downsizing to fit into today's market. It can still be big, but in a different game and scale. The new normal will never be the same scale it once was as compared to the now "worlds" automotive industry. Just like how the US railroad industry had to reinvent its self to meet the changing transportation industry, and IBM has had to reinvent its self to play in the ever changing Information Technology industry it finds it's self in. IBM was once the industry leader, now it has to scale it's self down to remain in the industry it created. GM is in the same place that the railroads, IBM and other big companies like AT&T and Standard Oil have found themselves in. It seems like being the industry leader is always followed by having to reinvent it's self to just remain viable. It's part of the business cycle. GM, it's time you accept your fate, not dead, but not huge either.
  • Tassos The Euro spec Taurus is the US spec Ford FUSION.Very few buyers care to see it here. FOrd has stopped making the Fusion long agoWake us when you have some interesting news to report.
Next