EV Maker Zerosports Is Dead
Remember when we reported, two weeks ago, that Tesla-partner Panasonic is betting big on the laptop battery idea, with the first batch of batteries going to Japanese start-up Zerosports? Well, they won’t. Zerosports is dead.
As a reminder of the fickleness of any business based solely on EVs, Zerosports announced today that it will file for voluntary bankruptcy, The Nikkei [sub] reports.
The reason: Zerosport’s biggest customer, Japan Post Service Co., canceled its order for 1,030 EVs, worth about 3.5 billion yen ($42.7 million). Zerosports has liabilities of about 1.1 billion yen ($13.4 million).
Th order was withdrawn because of possible delivery delays. Japan Post Service still intends to deploy EVs. Probably from a more established vendor.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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i suppose the Nippon Post office didnt kybosh the orders, it would have floated their boat. now no dice thats all.
I'm thinking that TTAC (and others) should probably save that headline. Might not be too long before you can paste in "Coda" and reuse it.